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The Laidlaw Group

Laidlaw Group Announces Rebrand for Client Barbara Bahr Sheehan Interior Design

Laidlaw Group is proud to announce the addition of Barbara Bahr Sheehan Interior Design to their growing client portfolio. The Boston-based Laidlaw Group provides a wide range of services that incorporate state of the art technology to create integrated marketing programs that build brands. Barbara Bahr Sheehan Interior Design chose Laidlaw Group to rebrand the firm through the development of a new logo and a fully responsive website.

Barbara Bahr Sheehan Interior Design Inc. is a full service Interior Design firm specializing in Residential Interiors. Barbara is an ASID (American Society of Interior Designers) professional member. The company works with clients from the beginning of new construction or remodeling, right through to the installation of wallcoverings, window treatments and furniture, rugs and art and accessories. Barbara Bahr Sheehan Interior Design coordinates with Architects and General Contractors to ensure each project runs smoothly, and that the end results are well crafted, stylish and fully functioning interiors for clients in Boston Metro area, the Cape and Islands and Florida.

Barbara Bahr Sheehan

Laidlaw Group’s extensive experience with New England-based interior designers includes Gauthier Stacy, Meichi Peng Design Studio, Kate Jackson Interior Design, Theodore & Company, Kristin Patton Interiors, Finelines and Theo & Isabella Design Group. Cindy Laidlaw, principal of Laidlaw Group, says, “This is a great opportunity for Laidlaw Group to shine light on Barbara’s impressive work.”

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Laidlaw Group Unveils Brand for International Equestrian Coach

Laidlaw Group receives soaring praise for the launch of client Niall Quirk’s holding pageFacebook page and logo development. Within 24 hours, the Niall Quirk International Equestrian Coach Facebook page received over 1,000 Facebook “Likes” and over 50 comments by impressed users. With this incredibly successful launch, Laidlaw Group demonstrates their signature design capabilities and effective social media marketing strategy.

Niall Quirk, a renown international equestrian coach, trains riders at every level and has worked for the Equestrian governing bodies of the United Kingdom, South Africa and Ireland. Laidlaw Group captures Niall’s passion for training and holistic approach to riding with this holding page, showcasing his accomplishments and distinct classical style.

The Facebook page is a destination for the Niall Quirk brand, featuring daily posts and engaging content documenting Niall’s travels, equestrian clinics and sessions with international riders and trainers. Through sharing Niall’s content with relevant equestrian pages and organizations, Niall will build his reputation and share his coaching talents with users everywhere. Niall shares, “The response to both the Facebook and holding page has gone beyond my wildest dreams. Laidlaw Group delivered 1000%.”

Laidlaw Group is currently developing an interactive online destination for Niall Quirk that mirrors the compelling design of the holding page. Cindy Laidlaw, principal at Laidlaw Group, says, “Working with Niall has allowed us to expand our client base internationally and on a personal level, it couldn’t be a better fit as I’m an equestrienne myself.”

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Top 100 Brands:
Navigating Change, Meeting Needs

Tim Cook, Apple

Interbrand, the world’s leading brand consultancy, released its annual Best Global Brands Report and crowned a new king. After 13 years at the top, Coca Cola has been dethroned and Apple now leads the way, with Google as runner up. With an ever-changing landscape and more consumer power present in today’s market place than ever before, leading brands expertly navigate the forces of progress, social change and technological advancement. The shifting terrain means brands must create and develop adaptable products and services that meet customers’ growing needs.

But in today’s shifting marketplace, it’s all about the brand. No matter how useful the product may be, it will not gain a competitive edge without marketing expertise and clear strategy. This is where Laidlaw Group comes in. Through building integrated communications platforms and state of the art branding solutions, we take our clients to new heights- delivering higher awareness, increasing market share and boosting sales.

Google

According to Interbrand, strong brands improve business performance through an ability to influence customer choice, command a premium price for products and services and create passionate customer loyalty.  The Top 100 brands were determined based on financial performance, influence on customer choice and the strength of the brand relative to competition.

Apple has not just changed the technological landscape; it has changed the way we interact with one another and with our work. In its brand report, Interbrand says, “Few brands have enabled so many people to do so much so easily.” Apple has never lost sight of the consumer-driven marketing approach and constantly creates new apps, devices and opportunities that meet customers’ growing demands.

 

Apple

Our clients are passionate about the products and services they offer. And we have the tools, expertise and experience to give them the competitive edge they need to thrive. At Laidlaw Group, we know our clients. And they trust us to take them to a place they’ve never been.

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Social Media Spending Is Going to Explode

social media outlets

 

Social Media Integration at Boston’s Laidlaw Group

For the last three years, we have focused on integrating social media platforms into our clients marketing communications programs. The social media channels have produced a substantial increase in brand awareness for our clients. This recent article from Ad Age Digital is worth a read.

Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social media ad spend over the next 12 months.

In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social-media-ad spending in the next 12 months, compared with just 4% who said they would decrease spending on social platforms.

The survey also found that, on average, social media advertising will make up about 27% of digital budgets over the next 12 months, compared with 22% in the previous 12 months. No other digital category — including ad networks/exchanges, media companies, demand-side platforms, portals and agency-trading desks — expect to see in-budget share gains over the next 12 months.

About 60% of respondents work for agencies and 40% for brands, covering the Ad Age Top 100 advertisers in the process.

“The one area that marketers were more bullish on than agencies is social,” said Randy Cohen, co-founder and president of Advertiser Perceptions, which is expected to release the full results Tuesday afternoon.

Agency-trading desks, which handle bulk-audience buying on behalf of clients, was the only digital category in which respondents said they would decrease rather than increase spending over the next 12 months. Sixteen percent of respondents said they plan to reduce trading-desk outlays; 15% said they would raise them.

One strong caveat: The results indicate what decision-makers intend to do about allocating ad dollars. Results and other factors will ultimately determine what they actually spend, and Mr. Cohen said that while marketers feel they should be spending on social platforms, they are doing so without clear insights as to why. “From a results perspective … I think the jury is still out,” he said.

But what it does mean, if you’re in the business of selling social, is that the doors are open and, in many cases, the checkbooks are out.

The leading digital advertisers believe that half of their budgets in the next 12 months will be spent on brand-focused advertising. That number was just 25% or 30% three or four years ago, Mr. Cohen said.

 

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Happy New Year from Laidlaw!

As 2011 draws to an end, Laidlaw Group takes time to reflect on the milestones of the past year and is poised to move onward into 2012. The year was filled with growth for Laidlaw. Our concentration on branding integration has allowed us to rise to the next level of integrated communications in social and mobile.

Our ability to create great work goes hand in hand with the company we keep. The Laidlaw team thrives on the ability to work together toward a common vision and we understand that teamwork directs individual accomplishments toward organizational objectives. It fuels ordinary people to attain extraordinary results and sits at the core of Laidlaw’s work ethic.

The story reads the same for our clients who surround us. The freedom our clients give us allows the creation of exceptional work and results in the reward of mutual respect and trust. We are lucky to have clients that are as passionate about what they do as we are about what we do. We would like to thank all of our clients for their continued respect and teamwork!

With 2012 in our sights we are eager to move forward and flourish as a fully integrated marketing communications company. With the latest introduction of our web based mobile app we have expanded the scope of our business and now offer our clients the ability to provide access to their customers 24/7. Full integration of our client’s brand and vision, across all platforms and media, has been the drive at Laidlaw Group from the very beginning. It is the fuel that heats up the excitement of achievement and 2012 looks like a hot one.

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Social Media in the Classroom

Social Media in the Classroom
For all of our clients, social media plays a critical role in establishing and strengthening brand identity as well as offering an invaluable connection to potential customers, partners and the world at large. Combined with our advertising, marketing, graphic design, web development, public relations and Search Engine Optimization (SEO) experience, Laidlaw Group understands the ever-increasing value of a comprehensive Social Influence Marketing (SIM) program, integrating Facebook, Twitter, blogs and more to benefit our clients and differentiate them in the marketplace.

In a recent article on ScienceBlogs, John Dupuis, head of the Steacie Science and Engineering Library at York University in Ontario, discusses his similar views on the impressive influence of social media and how colleges and universities have begun adding these components in the classroom environment.

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Social Media Spending on the Rise

Social Media Marketing at Laidlaw GroupAccording to a poll from Effie Worldwide and Mashable, companies including top firms like Bank of America, Colgate-Palmolive and Mini USA view social media as an essential and ever-growing facet of their marketing plans. In fact, over 70% of businesses polled stated they plan to increase their social media budget by at least 10% for the upcoming year.

At Laidlaw Group, we are experts at combining traditional marketing channels with evolving social media platforms including Facebook and Twitter, maximizing customer engagement and audience reach to strengthen our clients’ brands. Visit our website, become a Facebook fan and follow us on Twitter to learn more about our innovative work.

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