laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Laidlaw Group Launches Interactive Web Destination
for Client Rakks

 

Laidlaw Group Launches Rakks Website

Laidlaw Group launches an interactive, state of the art web destination for Rakks shelving, reinventing Rakks digital presence. It is highly interactive, easily navigated and mirrors the Rakks design aesthetic with a minimalist blend of function and style.

Laidlaw Group, a fully integrated marketing communications firm specializing in building brands, created the new Rakks online destination. Over the 13-year relationship, Laidlaw Group has nurtured and grown the brand, leading Rakks to a high level of vision and integrity while shining the spotlight on Rakks high-quality products. Laidlaw Group exhibits its signature style with this latest website, incorporating a minimalist tone with compelling imagery.

Laidlaw Group

The new website offers a comprehensive overview of all Rakks products with exceptional, spanning photos featuring Rakks systems used in locations including the Conde Nast offices in New York City, the Metronome Building in San Francisco and soaring academic spaces at the University of Chicago.

Laidlaw Group developed a proprietary, interactive product identification tool that labels the products when the user hovers over the installation photos as a means of providing detailed specs including style, sizing and finish options. Laidlaw Group also provided directing, editing, voiceover and production services for a series of instructional installation videos that break down the installation process. The new onsite blog showcases architectural projects, profiles high caliber architecture firms and includes a “Style Spy” section that shares innovative, unique architecture.

Cindy Laidlaw, principal at Laidlaw Group, says, “On this project, Rakks benefited from the full suite of services offered at Laidlaw Group, from directing and filming videos, designing the site, building state of the art functionality under the site and even providing professional voiceover services. We’re very proud of our work.“

The new Rakks website can be viewed at http://www.rakks.com Find Rakks on Facebook athttp://www.facebook.com/RakksShelving and on Twitter at https://twitter.com/rakks

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Laidlaw Group Launches Inspirited Living Brand

New Website and Brand for Inspirited Living

Laidlaw Group‘s latest work for Inspirited Living defines the luxury brand as a destination to hearten, inspire and encourage individuals to reach their full potential. Inspirited Living founder Lynne Bryan Phipps is an accomplished

, yachtswoman, interior architect and ordained minister. Laidlaw developed an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.

 Lynne chose Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Cindy Laidlaw, principal at Laidlaw Group, commented, “I felt a connection with Lynne’s vision and as an equestrienne myself I knew we could make her vision a reality.”  The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers the meaningful content in an effective and aesthetically appealing way.

From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.

 Lynne has searched the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.

 One of the most personalized features of the website are Foot Candles, encouraging notes, some of which are written by Lynne, that inspire her followers to “Have an Inspirited Day.”

 The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving

 

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