laidlawgroup.com | contact    Sunday April 30, 2017
The Laidlaw Group

Laidlaw Group Welcomes 2014: The Year of the Horse

laidlaw group welcomes 2014

This past year has brought with it a lot of change, for the better, at Laidlaw Group.

We began the year in our new office in Boston’s South End. Our new “home” is in a great building with not one but two elevators, a welcome improvement from having to walk up to the 4th floor loft in the Seaport location. Our new neighbors are fellow creative folks and have made us feel very much at home.

On the business front, we have expanded our client base nationally with the addition of the Association of Oncology Social Work (AOSW) and The Water and Sewer Distributors of America (WASDA), both located in Pennsylvania, NewStar Adhesives in Georgia, Inspirited Living and interior designer Kate Jackson, both in Rhode Island and Gagne and Son in Maine.

We also welcomed new clients in and around Boston including: retailer Gracie Finn, interior designer Barbara Bahr Sheehan, Logan Surgical Instruments, Webco, Bayscience Formulators, the 570 Market and our first client from across the pond in Ireland: International Equestrian trainer Niall Quirk. Getting used to doing business in multiple time zones has been an adventure, but the Laidlaw staff has risen brilliantly to the occasion.

I personally want to thank all of our existing clients. Without your support, loyalty and respect we would cease to exist. Thank you for supporting our creativity, trusting our judgment and allowing us to do our best work.

As an avid equestrienne, I am especially excited about 2014, as it is the year of the horse. My hope is that 2014 beckons promise, good health and prosperity for us all.

Sincerely,

Cindy Laidlaw

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Traditonal Agencies are the Future of Digital

Digi Day
At Laidlaw Group, our combination of traditional branding, design and marketing expertise with a forward-thinking approach for our clients’ businesses has kept us competitive as the industry evolves. We know that without a great core idea, without a clear vision, no amount of technical skill can truly create success for our clients.

“There are fewer great idea people than there are great technologists.”

We couldn’t agree more with Deutsch’s Winston Binch, who explains in Digi Day, “I believe…that traditional agencies are the future of digital. Look at what Wieden and Goodby are doing. I believe there are fewer great idea people than there are great technologists.You can have a technology layer under that and ingrain it in a creative process. You’ll see a lot more agencies from the traditional side push the envelope of digital innovation.”

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