laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Laidlaw Group Welcomes 2014: The Year of the Horse

laidlaw group welcomes 2014

This past year has brought with it a lot of change, for the better, at Laidlaw Group.

We began the year in our new office in Boston’s South End. Our new “home” is in a great building with not one but two elevators, a welcome improvement from having to walk up to the 4th floor loft in the Seaport location. Our new neighbors are fellow creative folks and have made us feel very much at home.

On the business front, we have expanded our client base nationally with the addition of the Association of Oncology Social Work (AOSW) and The Water and Sewer Distributors of America (WASDA), both located in Pennsylvania, NewStar Adhesives in Georgia, Inspirited Living and interior designer Kate Jackson, both in Rhode Island and Gagne and Son in Maine.

We also welcomed new clients in and around Boston including: retailer Gracie Finn, interior designer Barbara Bahr Sheehan, Logan Surgical Instruments, Webco, Bayscience Formulators, the 570 Market and our first client from across the pond in Ireland: International Equestrian trainer Niall Quirk. Getting used to doing business in multiple time zones has been an adventure, but the Laidlaw staff has risen brilliantly to the occasion.

I personally want to thank all of our existing clients. Without your support, loyalty and respect we would cease to exist. Thank you for supporting our creativity, trusting our judgment and allowing us to do our best work.

As an avid equestrienne, I am especially excited about 2014, as it is the year of the horse. My hope is that 2014 beckons promise, good health and prosperity for us all.

Sincerely,

Cindy Laidlaw

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Laidlaw Group Launches Interactive Web Destination
for Client Rakks

 

Laidlaw Group Launches Rakks Website

Laidlaw Group launches an interactive, state of the art web destination for Rakks shelving, reinventing Rakks digital presence. It is highly interactive, easily navigated and mirrors the Rakks design aesthetic with a minimalist blend of function and style.

Laidlaw Group, a fully integrated marketing communications firm specializing in building brands, created the new Rakks online destination. Over the 13-year relationship, Laidlaw Group has nurtured and grown the brand, leading Rakks to a high level of vision and integrity while shining the spotlight on Rakks high-quality products. Laidlaw Group exhibits its signature style with this latest website, incorporating a minimalist tone with compelling imagery.

Laidlaw Group

The new website offers a comprehensive overview of all Rakks products with exceptional, spanning photos featuring Rakks systems used in locations including the Conde Nast offices in New York City, the Metronome Building in San Francisco and soaring academic spaces at the University of Chicago.

Laidlaw Group developed a proprietary, interactive product identification tool that labels the products when the user hovers over the installation photos as a means of providing detailed specs including style, sizing and finish options. Laidlaw Group also provided directing, editing, voiceover and production services for a series of instructional installation videos that break down the installation process. The new onsite blog showcases architectural projects, profiles high caliber architecture firms and includes a “Style Spy” section that shares innovative, unique architecture.

Cindy Laidlaw, principal at Laidlaw Group, says, “On this project, Rakks benefited from the full suite of services offered at Laidlaw Group, from directing and filming videos, designing the site, building state of the art functionality under the site and even providing professional voiceover services. We’re very proud of our work.“

The new Rakks website can be viewed at http://www.rakks.com Find Rakks on Facebook athttp://www.facebook.com/RakksShelving and on Twitter at https://twitter.com/rakks

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Laidlaw Group Launches Inspirited Living Brand

New Website and Brand for Inspirited Living

Laidlaw Group‘s latest work for Inspirited Living defines the luxury brand as a destination to hearten, inspire and encourage individuals to reach their full potential. Inspirited Living founder Lynne Bryan Phipps is an accomplished

, yachtswoman, interior architect and ordained minister. Laidlaw developed an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.

 Lynne chose Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Cindy Laidlaw, principal at Laidlaw Group, commented, “I felt a connection with Lynne’s vision and as an equestrienne myself I knew we could make her vision a reality.”  The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers the meaningful content in an effective and aesthetically appealing way.

From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.

 Lynne has searched the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.

 One of the most personalized features of the website are Foot Candles, encouraging notes, some of which are written by Lynne, that inspire her followers to “Have an Inspirited Day.”

 The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving

 

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The Unique Balance In The Client Agency Relationship

Laidlaw Group
by Cindy Laidlaw

Over the years, we have had the opportunity to work with many great clients. They have included Fortune 500 CEO’s, passionate entrepreneurs, successful retailers, up and coming manufacturers, government agencies, high-powered executives, sports icons and charitable organizations who have each, in their own way, left an indelible mark on us.

As often as I talk about the impact these relationships have had on our careers and how they have influenced the culture of Laidlaw Group, I don’t think I have ever actually defined what we consider to be a great client.

A great client allows us to take them out of their comfort zone and believes in us. They believe that with our guidance, their brand will soar to new heights. They trust that we bring our experience, expertise, commitment and creativity to their project, and they know that we judge our success by results. We realize that we will never know their business as well as they do, but great clients know that our experience and objectivity often lead to new discoveries and unearthed opportunities that would never have been found without their willingness to trust us and be open to change. More importantly there comes a point when they join us on our journey to define them, and we truly work together. Walls come down and communication channels open up. It is a very rewarding moment for us.

So we thank them for believing in us and respecting us over the years and allowing us to fulfill our passion which is to do great work that we are truly proud of.

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Laidlaw Building Web-Based Mobile App for In Classic Style

Laidlaw Create Mobile Platforms
In Classic Style, the luxury online magazine created by renowned restauranteur Carl Christian will soon be launching a web-based app for its members. The app is being designed and developed by Laidlaw Group. In Classic Style joins Boston’s Best Cruises and Water Taxi who are currently working with Laidlaw Group to reach their customers via mobile.

Laidlaw knows mobile is a must in today’s tech-savvy world. We offer three solutions to bring our clients directly to their customers’ fingertips. We can create a mobile app, a mobile website designed specifically for ease of use on mobile devices or we can rebuild websites not currently viewable on mobile devices or tablets. “With our suite of mobile services, we’re putting our clients’ brands directly into the hands of their clients and customers,” says Cindy Laidlaw, agency Principal. “The proprietary platform we’ve developed for apps is web-based, instantly updatable and can be customized to meet a range of client needs, from connecting customers to Google Maps for wayfinding, providing e-commerce purchasing capabilities, offering instant access to dinner reservations and launching promotions. Our clients have immediate access to their customers 24/7.”

In Classic Style will benefit from Laidlaw’s substantial experience integrating print, web, social and mobile platforms to define brand identity. “Today, information accessibility has to be immediate and available from multiple platforms,” says Cindy Laidlaw, agency Principal.

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Newest Laidlaw Client is Designer Brand Object Lust

Fulfulling Style Cravings with New Laidlaw Group Client Object Lust
Laidlaw Group is launching the new brand, Object Lust, through Social Influence Marketing, a blog and new website. “I love the name and the concept,” says Cindy Laidlaw, Principal of Laidlaw Group, “It’s brilliant.”

Both are the idea of interior designer Susan Schaub. Through Object Lust, Susan is making it possible for consumers to purchase that special something they see in a home design magazine or at a design center. The best of the best home furnishings, accessories, antiques, art and furniture are just a click away.

“Object Lust is perfect for the customer who knows what they want, having seen it in a magazine or in a showroom, and they don’t want to hire a designer and sign a contract in order to get it,” says Susan. “Until now, the only way to purchase these items was through a designer – Object Lust is here to simplify the process.”

Laidlaw Group has substantial experience in the interior design space having launched the brands of many of the most highly respected firms in New England. We are currently designing the Object Lust website and building the components of their Social Influence Marketing program and blog.

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