The summer has brought out the best in many of us this year. Laidlaw Group client Boston’s Best Cruises is a shining example. Boston’s Best Cruises agreed to donate a portion of their ticket sales for their Sunset and Harbor Cruises to The FA Project for the entire summer season. As their agency, we were lucky enough to be able to introduce Boston Best Cruises to this extraordinary organization whose brand Laidlaw Group is helping to build. For us as an agency, meeting Richie and Maria has been a gift and we are grateful for the opportunity to help them.

The FA Project, a 501(c)(3) Charitable Organization established in Massachusetts, is dedicated to creating awareness of Friedreich’s Ataxia (FA), a debilitating, degenerative neuromuscular disease. Co-founded by Winthrop, MA natives Maria and Richie Currier (who suffers from FA), the organization educates the public by increasing the visibility of related information and resources and creating a support system for those afflicted with FA. They also provide those living with FA with assistance and resources to help them live the best quality life possible.

It’s an exciting beginning of 2011 for Laidlaw Group as we welcome a trio of new clients: Unipower Corporation, In Classic Style and Warren A. Nichols!

As a leader in high-density, hot swap power solutions for telecoms, datacoms, network equipment, servers, data storage, industrial and medical systems, international company UNIPOWER Corporation will undergo a re-branding plan Laidlaw developed for its Technipower business unit. As part of the plan, Laidlaw will create a new capabilities brochure as well as re-design the Technipower website.

For the past thirteen years, Lewis Interiors in Boston’s Back Bay has been the choice for discerning homeowners looking for interiors designed with a sensitivity and reverence for historical architecture. Led by Polly Lewis and Maribeth Brostowski, Lewis Interiors has grown into one of the regions top design firms with over 100 clients. Maribeth brings her keen talent for business development, project management, construction and design to every project. Polly’s prowess in the world of interior design has earned her guest appearances on Home and Garden Television (HGTV) and features in home and lifestyle magazines such as Real Simple and Boston Magazine.

On a beautiful, warm early autumn evening in Boston, guests at the outdoor bar and lounge adjacent to the Meichi Peng Design Studio and Peng Furnishings store were treated to a memorizing visual display of the newly launched Meichi Peng Design Studio, Peng Furnishings, and Peng Bags websites. Translating the elegance of Peng’s beautiful interiors, furnishings, and couture handbags to an online shopping experience, Laidlaw Group created a suite of high-end ecommerce web destinations that were premiered at the Meichi Peng Anniversary Party.

Now making its move into the entertainment industry, Laidlaw Group is working alongside top music names to launch a cutting edge plan for the Over My Shoulder Project. Inspired by the unique relationship between Grammy Award winning singer Patti Austin and songwriter/designer Dawn Carroll, the Over My Shoulder Project is a national initiative that uses music to raise awareness about the power of mentoring.

These two influential music personalities are joining forces with Laidlaw Group to promote the project based on an extensive branding and Social Influence Marketing (SIM) campaign with the help of huge names from all facets of the entertainment industry including producer Norman Lear.

Laidlaw Group couldn’t agree more with personal branding expert and best-selling author Dan Schawbel. In his article “Build a Marketing Platform Like a Celebrity” Dan writes about how an online social brand is critical to supporting business or personal objectives.

Laidlaw Group guided Dave Wieneke through social media brand recognition with the design and development of a new Ezine to promote his personal brand. Laidlaw Group devised a social media strategy based on their extensive experience with high profile clients who want to reach out through this exciting new media channel. Ezines mimic the experience of reading an actual magazine with page-turn animation, compelling content and attention-grabbing graphics. You can see the Ezine Laidlaw Group created for Dave here: davewieneke.com.