laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Laidlaw Group Launches Inspirited Living Brand

New Website and Brand for Inspirited Living

Laidlaw Group‘s latest work for Inspirited Living defines the luxury brand as a destination to hearten, inspire and encourage individuals to reach their full potential. Inspirited Living founder Lynne Bryan Phipps is an accomplished

, yachtswoman, interior architect and ordained minister. Laidlaw developed an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.

 Lynne chose Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Cindy Laidlaw, principal at Laidlaw Group, commented, “I felt a connection with Lynne’s vision and as an equestrienne myself I knew we could make her vision a reality.”  The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers the meaningful content in an effective and aesthetically appealing way.

From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.

 Lynne has searched the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.

 One of the most personalized features of the website are Foot Candles, encouraging notes, some of which are written by Lynne, that inspire her followers to “Have an Inspirited Day.”

 The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving

 

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Laidlaw Creates Online Destination Object Lust for Design Savvy Consumers

Object Lust
For the founders of Object Lust, it was destiny that brought them together. As interior designers, Susan Schaub and Scott Bell share a passion for design, art and classical architecture. They both love antiquing for hours, traveling and shopping at the Paris flea markets and restoring and renovating period homes. They have a harmonious business style with impeccable attention to detail and quite simply, they compliment each other.

Now, 13 years later, their stars have aligned once again when they chose Laidlaw Group to launch their newest venture Object Lust. Laidlaw created the Object Lust website as a destination for design savvy consumers to search “to the trade” items by category and browse designer furniture brands, unique fabrics and decorative objects from leading manufacturers. Once the customer finds what they’re looking for, they call or email Object Lust and request product & pricing information.

In addition to designing the website, Laidlaw Group has created social destinations where consumers can interact with the company on Twitter and Facebook and visit the Object Lust Blog to learn about the latest trends in color, design, architecture and interior design. It’s nothing but spectacular for the consumer who wants to immerse themselves in the world of interior design.

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Laidlaw Group Launches New Website for Warren A. Nichols

Warren A. Nichols WebsiteLaidlaw Group is proud to launch the new corporate identity and website for Warren A. Nichols. Nichols designs outdoor rooms and private natural turf putting greens for discerning clients on Cape Cod.

Nichols turned to Laidlaw Group because of our extensive experience and in-depth knowledge of the luxury consumer market. Over the years, Laidlaw has worked on branding assignments and websites for top interior designers and architectural firms including Gauthier-Stacy, Kristin Paton Interiors and Meichi Peng Design Studio.

In addition to the design of private natural turf putting greens, Warren A. Nichols offers landscape design and custom stonework.

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Power, Style and Private Putting Greens Connect With Laidlaw

It’s an exciting beginning of 2011 for Laidlaw Group as we welcome a trio of new clients: Unipower Corporation, In Classic Style and Warren A. Nichols!

As a leader in high-density, hot swap power solutions for telecoms, datacoms, network equipment, servers, data storage, industrial and medical systems, international company UNIPOWER Corporation will undergo a re-branding plan Laidlaw developed for its Technipower business unit. As part of the plan, Laidlaw will create a new capabilities brochure as well as re-design the Technipower website.

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Breathtaking Ecommerce Experience for New Client Meichi Peng

On a beautiful, warm early autumn evening in Boston, guests at the outdoor bar and lounge adjacent to the Meichi Peng Design Studio and Peng Furnishings store were treated to a memorizing visual display of the newly launched Meichi Peng Design Studio, Peng Furnishings, and Peng Bags websites. Translating the elegance of Peng’s beautiful interiors, furnishings, and couture handbags to an online shopping experience, Laidlaw Group created a suite of high-end ecommerce web destinations that were premiered at the Meichi Peng Anniversary Party.

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