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The Laidlaw Group

Laidlaw Group Announces Rebrand for Client Barbara Bahr Sheehan Interior Design

Laidlaw Group is proud to announce the addition of Barbara Bahr Sheehan Interior Design to their growing client portfolio. The Boston-based Laidlaw Group provides a wide range of services that incorporate state of the art technology to create integrated marketing programs that build brands. Barbara Bahr Sheehan Interior Design chose Laidlaw Group to rebrand the firm through the development of a new logo and a fully responsive website.

Barbara Bahr Sheehan Interior Design Inc. is a full service Interior Design firm specializing in Residential Interiors. Barbara is an ASID (American Society of Interior Designers) professional member. The company works with clients from the beginning of new construction or remodeling, right through to the installation of wallcoverings, window treatments and furniture, rugs and art and accessories. Barbara Bahr Sheehan Interior Design coordinates with Architects and General Contractors to ensure each project runs smoothly, and that the end results are well crafted, stylish and fully functioning interiors for clients in Boston Metro area, the Cape and Islands and Florida.

Barbara Bahr Sheehan

Laidlaw Group’s extensive experience with New England-based interior designers includes Gauthier Stacy, Meichi Peng Design Studio, Kate Jackson Interior Design, Theodore & Company, Kristin Patton Interiors, Finelines and Theo & Isabella Design Group. Cindy Laidlaw, principal of Laidlaw Group, says, “This is a great opportunity for Laidlaw Group to shine light on Barbara’s impressive work.”

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Laidlaw Creates Online Destination Object Lust for Design Savvy Consumers

Object Lust
For the founders of Object Lust, it was destiny that brought them together. As interior designers, Susan Schaub and Scott Bell share a passion for design, art and classical architecture. They both love antiquing for hours, traveling and shopping at the Paris flea markets and restoring and renovating period homes. They have a harmonious business style with impeccable attention to detail and quite simply, they compliment each other.

Now, 13 years later, their stars have aligned once again when they chose Laidlaw Group to launch their newest venture Object Lust. Laidlaw created the Object Lust website as a destination for design savvy consumers to search “to the trade” items by category and browse designer furniture brands, unique fabrics and decorative objects from leading manufacturers. Once the customer finds what they’re looking for, they call or email Object Lust and request product & pricing information.

In addition to designing the website, Laidlaw Group has created social destinations where consumers can interact with the company on Twitter and Facebook and visit the Object Lust Blog to learn about the latest trends in color, design, architecture and interior design. It’s nothing but spectacular for the consumer who wants to immerse themselves in the world of interior design.

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Design New England Magazine Chooses Laidlaw To Promote 5th Anniversary Celebration Through Social Media

Design New England 5th Anniversary Celebration
Thursday, November 17th is sure to be a star-studded night when over 350 guests will attend Design New England’s 5th Anniversary Party during the exclusive Gala Preview of the Boston International Fine Art Show at the Cyclorama in Boston’s South End. In addition to celebrating a half-decade of bringing the best in interior design, architecture and landscape design to readers, Design New England will present the first annual Mentors In Design Awards, honoring individuals in the design industry who selflessly mentor young designers. Laidlaw Group is the official Social Media Agency for event!

The Mentors In Design Awards from Design New England were inspired by the Over My Shoulder Foundation, a nationally recognized advocate for the power of mentoring. Choosing from a wide field of nominees, the distinguished panel of judges included: Nancy E. Hackett, IIDA, IDEC, NCIDQ Associate Professor & Co-Director Interior Design Program, New England School of Art and Design, Suffolk University; David Shapiro, CEO + President of Mass Mentoring Partnership and Peter Wheeler, President, Sara Campbell LTD. Sponsors for the event are: the Fifteenth Annual Boston International Fine Art Show, Eco Structures, Inc. and Cumar Marble and Granite. A special treat for this event will be the presentation of the stone award designed by Cumar’s president Ivo Cubi, stone designer Dawn Carroll and the entire Cumar team.

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Newest Laidlaw Client is Designer Brand Object Lust

Fulfulling Style Cravings with New Laidlaw Group Client Object Lust
Laidlaw Group is launching the new brand, Object Lust, through Social Influence Marketing, a blog and new website. “I love the name and the concept,” says Cindy Laidlaw, Principal of Laidlaw Group, “It’s brilliant.”

Both are the idea of interior designer Susan Schaub. Through Object Lust, Susan is making it possible for consumers to purchase that special something they see in a home design magazine or at a design center. The best of the best home furnishings, accessories, antiques, art and furniture are just a click away.

“Object Lust is perfect for the customer who knows what they want, having seen it in a magazine or in a showroom, and they don’t want to hire a designer and sign a contract in order to get it,” says Susan. “Until now, the only way to purchase these items was through a designer – Object Lust is here to simplify the process.”

Laidlaw Group has substantial experience in the interior design space having launched the brands of many of the most highly respected firms in New England. We are currently designing the Object Lust website and building the components of their Social Influence Marketing program and blog.

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Defining the Lewis Interiors Brand


For the past thirteen years, Lewis Interiors in Boston’s Back Bay has been the choice for discerning homeowners looking for interiors designed with a sensitivity and reverence for historical architecture. Led by Polly Lewis and Maribeth Brostowski, Lewis Interiors has grown into one of the regions top design firms with over 100 clients. Maribeth brings her keen talent for business development, project management, construction and design to every project. Polly’s prowess in the world of interior design has earned her guest appearances on Home and Garden Television (HGTV) and features in home and lifestyle magazines such as Real Simple and Boston Magazine.

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Posted by The Laidlaw Group   |   October 28th, 2010

in Corporate Identity, Interior Design  |  Tags: ,


Breathtaking Ecommerce Experience for New Client Meichi Peng

On a beautiful, warm early autumn evening in Boston, guests at the outdoor bar and lounge adjacent to the Meichi Peng Design Studio and Peng Furnishings store were treated to a memorizing visual display of the newly launched Meichi Peng Design Studio, Peng Furnishings, and Peng Bags websites. Translating the elegance of Peng’s beautiful interiors, furnishings, and couture handbags to an online shopping experience, Laidlaw Group created a suite of high-end ecommerce web destinations that were premiered at the Meichi Peng Anniversary Party.

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Social Media on the Menu for 28 Degrees

When you walk into 28 Degrees in Boston’s South End, you immediately get a sense you are entering a dining experience like no other. Soft lighting illuminates plush furnishings and modern décor, creating an upscale, urban atmosphere. In contrast to its location on the bustling corner of Tremont and Appleton Street, 28 Degrees is a serene, chic oasis perfect for after-work social gatherings, an après theater nightcap or dessert, or a sampling of Boston’s most sophisticated nightlife.

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Focus on Interior Designers
and Architects: Websites by Laidlaw Group

With a client roster that demonstrates the strength of finding integrated marketing communications partners attuned to the nuances of design sensibility, Laidlaw Group proves again and again to be a perfect fit for interior designers and architects. The websites featured below showcase Laidlaw Group’s ability to translate the sophistication and elegance of an interior designer/architecture firm’s brand into memorable marketing materials.

Gauthier-Stacy Incorporated is a full-service interior design firm offering high-end design and architectural services for residential and commercial projects. Partners Jim Gauthier and Susan Stacy founded the trend setting firm after establishing their reputations at some of Boston’s most noted firms, including Bierly-Drake, Celeste Cooper and CBT Architects.

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Posted by The Laidlaw Group   |   June 30th, 2010

in Architecture, Interactive, Interior Design  |  Tags: ,