laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Thank You


This had been an excellent year at Laidlaw Group. We have added some very talented people to our staff and had the opportunity to do some great work. We had a chance to go back to our roots with many print design projects and embrace the future creating fully responsive websites. Our Social Media skills continue to get stronger and the results speak for themselves.

What I am most grateful for is our clients. They are the reason we have been able to succeed. They respect our creativity and realize that we are committed to doing our very best work to build their brands. We have earned their trust and they give us the freedom to challenge the norm on their behalf. When they say thank you, it makes it all worth the effort.

I also want to thank all the photographers, printers and publications that work with us on a daily basis. They support our vision and are most willing – regardless of the hour – to go that extra mile when we ask them to.

I hope everyone enjoys this holiday season. The new year is coming and I believe that the best is yet to come.

Happy Holidays!
- Cindy Laidlaw

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Posted by The Laidlaw Group   |   December 24th, 2014

in Our Clients  


Laidlaw Group Welcomes 2014: The Year of the Horse

laidlaw group welcomes 2014

This past year has brought with it a lot of change, for the better, at Laidlaw Group.

We began the year in our new office in Boston’s South End. Our new “home” is in a great building with not one but two elevators, a welcome improvement from having to walk up to the 4th floor loft in the Seaport location. Our new neighbors are fellow creative folks and have made us feel very much at home.

On the business front, we have expanded our client base nationally with the addition of the Association of Oncology Social Work (AOSW) and The Water and Sewer Distributors of America (WASDA), both located in Pennsylvania, NewStar Adhesives in Georgia, Inspirited Living and interior designer Kate Jackson, both in Rhode Island and Gagne and Son in Maine.

We also welcomed new clients in and around Boston including: retailer Gracie Finn, interior designer Barbara Bahr Sheehan, Logan Surgical Instruments, Webco, Bayscience Formulators, the 570 Market and our first client from across the pond in Ireland: International Equestrian trainer Niall Quirk. Getting used to doing business in multiple time zones has been an adventure, but the Laidlaw staff has risen brilliantly to the occasion.

I personally want to thank all of our existing clients. Without your support, loyalty and respect we would cease to exist. Thank you for supporting our creativity, trusting our judgment and allowing us to do our best work.

As an avid equestrienne, I am especially excited about 2014, as it is the year of the horse. My hope is that 2014 beckons promise, good health and prosperity for us all.

Sincerely,

Cindy Laidlaw

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Laidlaw Group Announces Rebrand for Client Barbara Bahr Sheehan Interior Design

Laidlaw Group is proud to announce the addition of Barbara Bahr Sheehan Interior Design to their growing client portfolio. The Boston-based Laidlaw Group provides a wide range of services that incorporate state of the art technology to create integrated marketing programs that build brands. Barbara Bahr Sheehan Interior Design chose Laidlaw Group to rebrand the firm through the development of a new logo and a fully responsive website.

Barbara Bahr Sheehan Interior Design Inc. is a full service Interior Design firm specializing in Residential Interiors. Barbara is an ASID (American Society of Interior Designers) professional member. The company works with clients from the beginning of new construction or remodeling, right through to the installation of wallcoverings, window treatments and furniture, rugs and art and accessories. Barbara Bahr Sheehan Interior Design coordinates with Architects and General Contractors to ensure each project runs smoothly, and that the end results are well crafted, stylish and fully functioning interiors for clients in Boston Metro area, the Cape and Islands and Florida.

Barbara Bahr Sheehan

Laidlaw Group’s extensive experience with New England-based interior designers includes Gauthier Stacy, Meichi Peng Design Studio, Kate Jackson Interior Design, Theodore & Company, Kristin Patton Interiors, Finelines and Theo & Isabella Design Group. Cindy Laidlaw, principal of Laidlaw Group, says, “This is a great opportunity for Laidlaw Group to shine light on Barbara’s impressive work.”

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Laidlaw Group Launches Interactive Web Destination
for Client Rakks

 

Laidlaw Group Launches Rakks Website

Laidlaw Group launches an interactive, state of the art web destination for Rakks shelving, reinventing Rakks digital presence. It is highly interactive, easily navigated and mirrors the Rakks design aesthetic with a minimalist blend of function and style.

Laidlaw Group, a fully integrated marketing communications firm specializing in building brands, created the new Rakks online destination. Over the 13-year relationship, Laidlaw Group has nurtured and grown the brand, leading Rakks to a high level of vision and integrity while shining the spotlight on Rakks high-quality products. Laidlaw Group exhibits its signature style with this latest website, incorporating a minimalist tone with compelling imagery.

Laidlaw Group

The new website offers a comprehensive overview of all Rakks products with exceptional, spanning photos featuring Rakks systems used in locations including the Conde Nast offices in New York City, the Metronome Building in San Francisco and soaring academic spaces at the University of Chicago.

Laidlaw Group developed a proprietary, interactive product identification tool that labels the products when the user hovers over the installation photos as a means of providing detailed specs including style, sizing and finish options. Laidlaw Group also provided directing, editing, voiceover and production services for a series of instructional installation videos that break down the installation process. The new onsite blog showcases architectural projects, profiles high caliber architecture firms and includes a “Style Spy” section that shares innovative, unique architecture.

Cindy Laidlaw, principal at Laidlaw Group, says, “On this project, Rakks benefited from the full suite of services offered at Laidlaw Group, from directing and filming videos, designing the site, building state of the art functionality under the site and even providing professional voiceover services. We’re very proud of our work.“

The new Rakks website can be viewed at http://www.rakks.com Find Rakks on Facebook athttp://www.facebook.com/RakksShelving and on Twitter at https://twitter.com/rakks

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Top 100 Brands:
Navigating Change, Meeting Needs

Tim Cook, Apple

Interbrand, the world’s leading brand consultancy, released its annual Best Global Brands Report and crowned a new king. After 13 years at the top, Coca Cola has been dethroned and Apple now leads the way, with Google as runner up. With an ever-changing landscape and more consumer power present in today’s market place than ever before, leading brands expertly navigate the forces of progress, social change and technological advancement. The shifting terrain means brands must create and develop adaptable products and services that meet customers’ growing needs.

But in today’s shifting marketplace, it’s all about the brand. No matter how useful the product may be, it will not gain a competitive edge without marketing expertise and clear strategy. This is where Laidlaw Group comes in. Through building integrated communications platforms and state of the art branding solutions, we take our clients to new heights- delivering higher awareness, increasing market share and boosting sales.

Google

According to Interbrand, strong brands improve business performance through an ability to influence customer choice, command a premium price for products and services and create passionate customer loyalty.  The Top 100 brands were determined based on financial performance, influence on customer choice and the strength of the brand relative to competition.

Apple has not just changed the technological landscape; it has changed the way we interact with one another and with our work. In its brand report, Interbrand says, “Few brands have enabled so many people to do so much so easily.” Apple has never lost sight of the consumer-driven marketing approach and constantly creates new apps, devices and opportunities that meet customers’ growing demands.

 

Apple

Our clients are passionate about the products and services they offer. And we have the tools, expertise and experience to give them the competitive edge they need to thrive. At Laidlaw Group, we know our clients. And they trust us to take them to a place they’ve never been.

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Laidlaw Group Launches Inspirited Living Brand

New Website and Brand for Inspirited Living

Laidlaw Group‘s latest work for Inspirited Living defines the luxury brand as a destination to hearten, inspire and encourage individuals to reach their full potential. Inspirited Living founder Lynne Bryan Phipps is an accomplished

, yachtswoman, interior architect and ordained minister. Laidlaw developed an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.

 Lynne chose Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Cindy Laidlaw, principal at Laidlaw Group, commented, “I felt a connection with Lynne’s vision and as an equestrienne myself I knew we could make her vision a reality.”  The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers the meaningful content in an effective and aesthetically appealing way.

From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.

 Lynne has searched the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.

 One of the most personalized features of the website are Foot Candles, encouraging notes, some of which are written by Lynne, that inspire her followers to “Have an Inspirited Day.”

 The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving

 

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The Unique Balance In The Client Agency Relationship

Laidlaw Group
by Cindy Laidlaw

Over the years, we have had the opportunity to work with many great clients. They have included Fortune 500 CEO’s, passionate entrepreneurs, successful retailers, up and coming manufacturers, government agencies, high-powered executives, sports icons and charitable organizations who have each, in their own way, left an indelible mark on us.

As often as I talk about the impact these relationships have had on our careers and how they have influenced the culture of Laidlaw Group, I don’t think I have ever actually defined what we consider to be a great client.

A great client allows us to take them out of their comfort zone and believes in us. They believe that with our guidance, their brand will soar to new heights. They trust that we bring our experience, expertise, commitment and creativity to their project, and they know that we judge our success by results. We realize that we will never know their business as well as they do, but great clients know that our experience and objectivity often lead to new discoveries and unearthed opportunities that would never have been found without their willingness to trust us and be open to change. More importantly there comes a point when they join us on our journey to define them, and we truly work together. Walls come down and communication channels open up. It is a very rewarding moment for us.

So we thank them for believing in us and respecting us over the years and allowing us to fulfill our passion which is to do great work that we are truly proud of.

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Happy New Year from Laidlaw!

As 2011 draws to an end, Laidlaw Group takes time to reflect on the milestones of the past year and is poised to move onward into 2012. The year was filled with growth for Laidlaw. Our concentration on branding integration has allowed us to rise to the next level of integrated communications in social and mobile.

Our ability to create great work goes hand in hand with the company we keep. The Laidlaw team thrives on the ability to work together toward a common vision and we understand that teamwork directs individual accomplishments toward organizational objectives. It fuels ordinary people to attain extraordinary results and sits at the core of Laidlaw’s work ethic.

The story reads the same for our clients who surround us. The freedom our clients give us allows the creation of exceptional work and results in the reward of mutual respect and trust. We are lucky to have clients that are as passionate about what they do as we are about what we do. We would like to thank all of our clients for their continued respect and teamwork!

With 2012 in our sights we are eager to move forward and flourish as a fully integrated marketing communications company. With the latest introduction of our web based mobile app we have expanded the scope of our business and now offer our clients the ability to provide access to their customers 24/7. Full integration of our client’s brand and vision, across all platforms and media, has been the drive at Laidlaw Group from the very beginning. It is the fuel that heats up the excitement of achievement and 2012 looks like a hot one.

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Laidlaw Building Web-Based Mobile App for In Classic Style

Laidlaw Create Mobile Platforms
In Classic Style, the luxury online magazine created by renowned restauranteur Carl Christian will soon be launching a web-based app for its members. The app is being designed and developed by Laidlaw Group. In Classic Style joins Boston’s Best Cruises and Water Taxi who are currently working with Laidlaw Group to reach their customers via mobile.

Laidlaw knows mobile is a must in today’s tech-savvy world. We offer three solutions to bring our clients directly to their customers’ fingertips. We can create a mobile app, a mobile website designed specifically for ease of use on mobile devices or we can rebuild websites not currently viewable on mobile devices or tablets. “With our suite of mobile services, we’re putting our clients’ brands directly into the hands of their clients and customers,” says Cindy Laidlaw, agency Principal. “The proprietary platform we’ve developed for apps is web-based, instantly updatable and can be customized to meet a range of client needs, from connecting customers to Google Maps for wayfinding, providing e-commerce purchasing capabilities, offering instant access to dinner reservations and launching promotions. Our clients have immediate access to their customers 24/7.”

In Classic Style will benefit from Laidlaw’s substantial experience integrating print, web, social and mobile platforms to define brand identity. “Today, information accessibility has to be immediate and available from multiple platforms,” says Cindy Laidlaw, agency Principal.

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Laidlaw Creates Online Destination Object Lust for Design Savvy Consumers

Object Lust
For the founders of Object Lust, it was destiny that brought them together. As interior designers, Susan Schaub and Scott Bell share a passion for design, art and classical architecture. They both love antiquing for hours, traveling and shopping at the Paris flea markets and restoring and renovating period homes. They have a harmonious business style with impeccable attention to detail and quite simply, they compliment each other.

Now, 13 years later, their stars have aligned once again when they chose Laidlaw Group to launch their newest venture Object Lust. Laidlaw created the Object Lust website as a destination for design savvy consumers to search “to the trade” items by category and browse designer furniture brands, unique fabrics and decorative objects from leading manufacturers. Once the customer finds what they’re looking for, they call or email Object Lust and request product & pricing information.

In addition to designing the website, Laidlaw Group has created social destinations where consumers can interact with the company on Twitter and Facebook and visit the Object Lust Blog to learn about the latest trends in color, design, architecture and interior design. It’s nothing but spectacular for the consumer who wants to immerse themselves in the world of interior design.

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