laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Laidlaw Group Unveils Brand for International Equestrian Coach

Laidlaw Group receives soaring praise for the launch of client Niall Quirk’s holding pageFacebook page and logo development. Within 24 hours, the Niall Quirk International Equestrian Coach Facebook page received over 1,000 Facebook “Likes” and over 50 comments by impressed users. With this incredibly successful launch, Laidlaw Group demonstrates their signature design capabilities and effective social media marketing strategy.

Niall Quirk, a renown international equestrian coach, trains riders at every level and has worked for the Equestrian governing bodies of the United Kingdom, South Africa and Ireland. Laidlaw Group captures Niall’s passion for training and holistic approach to riding with this holding page, showcasing his accomplishments and distinct classical style.

The Facebook page is a destination for the Niall Quirk brand, featuring daily posts and engaging content documenting Niall’s travels, equestrian clinics and sessions with international riders and trainers. Through sharing Niall’s content with relevant equestrian pages and organizations, Niall will build his reputation and share his coaching talents with users everywhere. Niall shares, “The response to both the Facebook and holding page has gone beyond my wildest dreams. Laidlaw Group delivered 1000%.”

Laidlaw Group is currently developing an interactive online destination for Niall Quirk that mirrors the compelling design of the holding page. Cindy Laidlaw, principal at Laidlaw Group, says, “Working with Niall has allowed us to expand our client base internationally and on a personal level, it couldn’t be a better fit as I’m an equestrienne myself.”

No Comments »


Laidlaw Group Launches Interactive Web Destination
for Client Rakks

 

Laidlaw Group Launches Rakks Website

Laidlaw Group launches an interactive, state of the art web destination for Rakks shelving, reinventing Rakks digital presence. It is highly interactive, easily navigated and mirrors the Rakks design aesthetic with a minimalist blend of function and style.

Laidlaw Group, a fully integrated marketing communications firm specializing in building brands, created the new Rakks online destination. Over the 13-year relationship, Laidlaw Group has nurtured and grown the brand, leading Rakks to a high level of vision and integrity while shining the spotlight on Rakks high-quality products. Laidlaw Group exhibits its signature style with this latest website, incorporating a minimalist tone with compelling imagery.

Laidlaw Group

The new website offers a comprehensive overview of all Rakks products with exceptional, spanning photos featuring Rakks systems used in locations including the Conde Nast offices in New York City, the Metronome Building in San Francisco and soaring academic spaces at the University of Chicago.

Laidlaw Group developed a proprietary, interactive product identification tool that labels the products when the user hovers over the installation photos as a means of providing detailed specs including style, sizing and finish options. Laidlaw Group also provided directing, editing, voiceover and production services for a series of instructional installation videos that break down the installation process. The new onsite blog showcases architectural projects, profiles high caliber architecture firms and includes a “Style Spy” section that shares innovative, unique architecture.

Cindy Laidlaw, principal at Laidlaw Group, says, “On this project, Rakks benefited from the full suite of services offered at Laidlaw Group, from directing and filming videos, designing the site, building state of the art functionality under the site and even providing professional voiceover services. We’re very proud of our work.“

The new Rakks website can be viewed at http://www.rakks.com Find Rakks on Facebook athttp://www.facebook.com/RakksShelving and on Twitter at https://twitter.com/rakks

No Comments »


Top 100 Brands:
Navigating Change, Meeting Needs

Tim Cook, Apple

Interbrand, the world’s leading brand consultancy, released its annual Best Global Brands Report and crowned a new king. After 13 years at the top, Coca Cola has been dethroned and Apple now leads the way, with Google as runner up. With an ever-changing landscape and more consumer power present in today’s market place than ever before, leading brands expertly navigate the forces of progress, social change and technological advancement. The shifting terrain means brands must create and develop adaptable products and services that meet customers’ growing needs.

But in today’s shifting marketplace, it’s all about the brand. No matter how useful the product may be, it will not gain a competitive edge without marketing expertise and clear strategy. This is where Laidlaw Group comes in. Through building integrated communications platforms and state of the art branding solutions, we take our clients to new heights- delivering higher awareness, increasing market share and boosting sales.

Google

According to Interbrand, strong brands improve business performance through an ability to influence customer choice, command a premium price for products and services and create passionate customer loyalty.  The Top 100 brands were determined based on financial performance, influence on customer choice and the strength of the brand relative to competition.

Apple has not just changed the technological landscape; it has changed the way we interact with one another and with our work. In its brand report, Interbrand says, “Few brands have enabled so many people to do so much so easily.” Apple has never lost sight of the consumer-driven marketing approach and constantly creates new apps, devices and opportunities that meet customers’ growing demands.

 

Apple

Our clients are passionate about the products and services they offer. And we have the tools, expertise and experience to give them the competitive edge they need to thrive. At Laidlaw Group, we know our clients. And they trust us to take them to a place they’ve never been.

No Comments »


Laidlaw Group Launches Inspirited Living Brand

New Website and Brand for Inspirited Living

Laidlaw Group‘s latest work for Inspirited Living defines the luxury brand as a destination to hearten, inspire and encourage individuals to reach their full potential. Inspirited Living founder Lynne Bryan Phipps is an accomplished

, yachtswoman, interior architect and ordained minister. Laidlaw developed an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.

 Lynne chose Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Cindy Laidlaw, principal at Laidlaw Group, commented, “I felt a connection with Lynne’s vision and as an equestrienne myself I knew we could make her vision a reality.”  The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers the meaningful content in an effective and aesthetically appealing way.

From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.

 Lynne has searched the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.

 One of the most personalized features of the website are Foot Candles, encouraging notes, some of which are written by Lynne, that inspire her followers to “Have an Inspirited Day.”

 The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving

 

No Comments »