laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Laidlaw Group Welcomes 2014: The Year of the Horse

laidlaw group welcomes 2014

This past year has brought with it a lot of change, for the better, at Laidlaw Group.

We began the year in our new office in Boston’s South End. Our new “home” is in a great building with not one but two elevators, a welcome improvement from having to walk up to the 4th floor loft in the Seaport location. Our new neighbors are fellow creative folks and have made us feel very much at home.

On the business front, we have expanded our client base nationally with the addition of the Association of Oncology Social Work (AOSW) and The Water and Sewer Distributors of America (WASDA), both located in Pennsylvania, NewStar Adhesives in Georgia, Inspirited Living and interior designer Kate Jackson, both in Rhode Island and Gagne and Son in Maine.

We also welcomed new clients in and around Boston including: retailer Gracie Finn, interior designer Barbara Bahr Sheehan, Logan Surgical Instruments, Webco, Bayscience Formulators, the 570 Market and our first client from across the pond in Ireland: International Equestrian trainer Niall Quirk. Getting used to doing business in multiple time zones has been an adventure, but the Laidlaw staff has risen brilliantly to the occasion.

I personally want to thank all of our existing clients. Without your support, loyalty and respect we would cease to exist. Thank you for supporting our creativity, trusting our judgment and allowing us to do our best work.

As an avid equestrienne, I am especially excited about 2014, as it is the year of the horse. My hope is that 2014 beckons promise, good health and prosperity for us all.

Sincerely,

Cindy Laidlaw

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Laidlaw Group Announces Rebrand for Client Barbara Bahr Sheehan Interior Design

Laidlaw Group is proud to announce the addition of Barbara Bahr Sheehan Interior Design to their growing client portfolio. The Boston-based Laidlaw Group provides a wide range of services that incorporate state of the art technology to create integrated marketing programs that build brands. Barbara Bahr Sheehan Interior Design chose Laidlaw Group to rebrand the firm through the development of a new logo and a fully responsive website.

Barbara Bahr Sheehan Interior Design Inc. is a full service Interior Design firm specializing in Residential Interiors. Barbara is an ASID (American Society of Interior Designers) professional member. The company works with clients from the beginning of new construction or remodeling, right through to the installation of wallcoverings, window treatments and furniture, rugs and art and accessories. Barbara Bahr Sheehan Interior Design coordinates with Architects and General Contractors to ensure each project runs smoothly, and that the end results are well crafted, stylish and fully functioning interiors for clients in Boston Metro area, the Cape and Islands and Florida.

Barbara Bahr Sheehan

Laidlaw Group’s extensive experience with New England-based interior designers includes Gauthier Stacy, Meichi Peng Design Studio, Kate Jackson Interior Design, Theodore & Company, Kristin Patton Interiors, Finelines and Theo & Isabella Design Group. Cindy Laidlaw, principal of Laidlaw Group, says, “This is a great opportunity for Laidlaw Group to shine light on Barbara’s impressive work.”

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Laidlaw Group Unveils Brand for International Equestrian Coach

Laidlaw Group receives soaring praise for the launch of client Niall Quirk’s holding pageFacebook page and logo development. Within 24 hours, the Niall Quirk International Equestrian Coach Facebook page received over 1,000 Facebook “Likes” and over 50 comments by impressed users. With this incredibly successful launch, Laidlaw Group demonstrates their signature design capabilities and effective social media marketing strategy.

Niall Quirk, a renown international equestrian coach, trains riders at every level and has worked for the Equestrian governing bodies of the United Kingdom, South Africa and Ireland. Laidlaw Group captures Niall’s passion for training and holistic approach to riding with this holding page, showcasing his accomplishments and distinct classical style.

The Facebook page is a destination for the Niall Quirk brand, featuring daily posts and engaging content documenting Niall’s travels, equestrian clinics and sessions with international riders and trainers. Through sharing Niall’s content with relevant equestrian pages and organizations, Niall will build his reputation and share his coaching talents with users everywhere. Niall shares, “The response to both the Facebook and holding page has gone beyond my wildest dreams. Laidlaw Group delivered 1000%.”

Laidlaw Group is currently developing an interactive online destination for Niall Quirk that mirrors the compelling design of the holding page. Cindy Laidlaw, principal at Laidlaw Group, says, “Working with Niall has allowed us to expand our client base internationally and on a personal level, it couldn’t be a better fit as I’m an equestrienne myself.”

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Top 100 Brands:
Navigating Change, Meeting Needs

Tim Cook, Apple

Interbrand, the world’s leading brand consultancy, released its annual Best Global Brands Report and crowned a new king. After 13 years at the top, Coca Cola has been dethroned and Apple now leads the way, with Google as runner up. With an ever-changing landscape and more consumer power present in today’s market place than ever before, leading brands expertly navigate the forces of progress, social change and technological advancement. The shifting terrain means brands must create and develop adaptable products and services that meet customers’ growing needs.

But in today’s shifting marketplace, it’s all about the brand. No matter how useful the product may be, it will not gain a competitive edge without marketing expertise and clear strategy. This is where Laidlaw Group comes in. Through building integrated communications platforms and state of the art branding solutions, we take our clients to new heights- delivering higher awareness, increasing market share and boosting sales.

Google

According to Interbrand, strong brands improve business performance through an ability to influence customer choice, command a premium price for products and services and create passionate customer loyalty.  The Top 100 brands were determined based on financial performance, influence on customer choice and the strength of the brand relative to competition.

Apple has not just changed the technological landscape; it has changed the way we interact with one another and with our work. In its brand report, Interbrand says, “Few brands have enabled so many people to do so much so easily.” Apple has never lost sight of the consumer-driven marketing approach and constantly creates new apps, devices and opportunities that meet customers’ growing demands.

 

Apple

Our clients are passionate about the products and services they offer. And we have the tools, expertise and experience to give them the competitive edge they need to thrive. At Laidlaw Group, we know our clients. And they trust us to take them to a place they’ve never been.

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Simon Sinek: It’s not what you do; it’s why you do it.

Thinking differently and challenging the status quo are key beliefs here at Laidlaw Group. Not only do we share OUR inspiration with our clients but, we listen to what inspires and drives them as well–not just as business partners but as individuals. Recently, a friend and client, Greg Lombardi, shared with us, an inspirational TedTalk given by Simon Sinek, on how true leaders inspire action by asking one simple question that every business, organization and individual should ask themselves: “Why?”

Sinek starts out by begging the questions: “What’s your purpose?” “What’s your cause?” and “Why does your organization exist?” Above all, “Why should anyone care?” Successful businesses and truly inspirational leaders thoroughly ponder this existential paradigm before any attempt to communicate an idea to the masses. Sinek reiterates one key point throughout; people don’t buy WHAT you do; they buy WHY you do it and the main objective is to do business with the people who believe what you believe. Also, what you do should simply prove why you do it. He states that communicating from the inside out rather than from the outside in, is the most direct way to reach and inspire people.

Sinek cites the Wright Brothers as one example among many who have used their beliefs to validate their goals and capture the whole of society.

In the early 20th century, the pursuit for man-powered flight was equivalent to the social media boom of today–a pursuit expected to result in fame and profit. Sinek speaks of Samuel Pierpont Langley, a well-funded, well-educated and well-connected, competitor in the race for man-made flight. He had all the latest tools and top minds at his disposal yet he lost the race to two working-class, undereducated brothers who ran a bike shop in Dayton, Ohio.

In his talk, Sinek reveals the one key difference between the Wright brothers and Samuel Pierpont Langley to prove his point; the Wright brothers were driven by the core belief that building a fully functioning flying machine would change and benefit the course of humanity. On the other hand, Samuel Pierpont Langley was simply driven by the result, or in other words, the paycheck, not the belief. The Wright brothers surrounded themselves with people who shared the same dream, and through support and collaboration with those people–not just hired hands–they changed the world.

Sinek again reiterates that people don’t buy what you do; they buy why you do it and that is what truly inspires and motivates.

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

 

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Laidlaw Creates Online Destination Object Lust for Design Savvy Consumers

Object Lust
For the founders of Object Lust, it was destiny that brought them together. As interior designers, Susan Schaub and Scott Bell share a passion for design, art and classical architecture. They both love antiquing for hours, traveling and shopping at the Paris flea markets and restoring and renovating period homes. They have a harmonious business style with impeccable attention to detail and quite simply, they compliment each other.

Now, 13 years later, their stars have aligned once again when they chose Laidlaw Group to launch their newest venture Object Lust. Laidlaw created the Object Lust website as a destination for design savvy consumers to search “to the trade” items by category and browse designer furniture brands, unique fabrics and decorative objects from leading manufacturers. Once the customer finds what they’re looking for, they call or email Object Lust and request product & pricing information.

In addition to designing the website, Laidlaw Group has created social destinations where consumers can interact with the company on Twitter and Facebook and visit the Object Lust Blog to learn about the latest trends in color, design, architecture and interior design. It’s nothing but spectacular for the consumer who wants to immerse themselves in the world of interior design.

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Social Media in the Classroom

Social Media in the Classroom
For all of our clients, social media plays a critical role in establishing and strengthening brand identity as well as offering an invaluable connection to potential customers, partners and the world at large. Combined with our advertising, marketing, graphic design, web development, public relations and Search Engine Optimization (SEO) experience, Laidlaw Group understands the ever-increasing value of a comprehensive Social Influence Marketing (SIM) program, integrating Facebook, Twitter, blogs and more to benefit our clients and differentiate them in the marketplace.

In a recent article on ScienceBlogs, John Dupuis, head of the Steacie Science and Engineering Library at York University in Ontario, discusses his similar views on the impressive influence of social media and how colleges and universities have begun adding these components in the classroom environment.

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Newest Laidlaw Client is Designer Brand Object Lust

Fulfulling Style Cravings with New Laidlaw Group Client Object Lust
Laidlaw Group is launching the new brand, Object Lust, through Social Influence Marketing, a blog and new website. “I love the name and the concept,” says Cindy Laidlaw, Principal of Laidlaw Group, “It’s brilliant.”

Both are the idea of interior designer Susan Schaub. Through Object Lust, Susan is making it possible for consumers to purchase that special something they see in a home design magazine or at a design center. The best of the best home furnishings, accessories, antiques, art and furniture are just a click away.

“Object Lust is perfect for the customer who knows what they want, having seen it in a magazine or in a showroom, and they don’t want to hire a designer and sign a contract in order to get it,” says Susan. “Until now, the only way to purchase these items was through a designer – Object Lust is here to simplify the process.”

Laidlaw Group has substantial experience in the interior design space having launched the brands of many of the most highly respected firms in New England. We are currently designing the Object Lust website and building the components of their Social Influence Marketing program and blog.

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