In Classic Style, the luxury online magazine created by renowned restauranteur Carl Christian will soon be launching a web-based app for its members. The app is being designed and developed by Laidlaw Group. In Classic Style joins Boston’s Best Cruises and Water Taxi who are currently working with Laidlaw Group to reach their customers via mobile.

Laidlaw knows mobile is a must in today’s tech-savvy world. We offer three solutions to bring our clients directly to their customers’ fingertips. We can create a mobile app, a mobile website designed specifically for ease of use on mobile devices or we can rebuild websites not currently viewable on mobile devices or tablets. “With our suite of mobile services, we’re putting our clients’ brands directly into the hands of their clients and customers,” says Cindy Laidlaw, agency Principal. “The proprietary platform we’ve developed for apps is web-based, instantly updatable and can be customized to meet a range of client needs, from connecting customers to Google Maps for wayfinding, providing e-commerce purchasing capabilities, offering instant access to dinner reservations and launching promotions. Our clients have immediate access to their customers 24/7.”

In Classic Style will benefit from Laidlaw’s substantial experience integrating print, web, social and mobile platforms to define brand identity. “Today, information accessibility has to be immediate and available from multiple platforms,” says Cindy Laidlaw, agency Principal.

You could say there’s a spirit of generosity around the Laidlaw Group. This past summer, Laidlaw Group was able to bring together local charity The FA Project with Boston’s Best Cruises. In a wonderful gesture of giving, Boston’s Best Cruises committed a portion of all their Harbor and Sunset Cruise ticket sales to the Winthorp-based charity that works to provide financial support to individuals suffering from debilitating neuromuscular disease Friedreich’s Ataxia.

Now, we want to share another incredible story of selfless giving from yet another client. Founder of Corporate Accents Unlimited and eco-friendly promotional products website Green Promotional Items, Gerri Weiner, was able to save the life of a boy she had never even met half a world away in 2005.

Richie Currier, Co-Founder of The FA Project and Friedreich’s Ataxia Sufferer

There wasn’t a dry eye in the house as Laidlaw Group unveiled the movie trailer “There is No Limit” during The FA Project’s Fundraising Cruise aboard Boston’s Best Cruises’ Voyager III Saturday night.

“There Is No Limit” was shot, edited and directed by Laidlaw Group. It chronicles Richie Currier’s daily life and the incredible feats he has been able to accomplish while suffering from Friedreich’s Ataxia. Despite his own personal struggle with FA, he co-founded The FA Project with his wife Maria. “There Is No Limit” was shot on location in Boston and on Deer Island in Winthrop, Massachusetts. The trailer focuses on the positive aspects of Richie’s life with his wife Maria, his children, his entire family and the wonderful support from his co-workers at the State of Massachusetts including his friend and adviser, Brian Hickey. Richie speaks about the goals of The FA Project and its mission to provide financial support to others who suffer from the disease.

The project brought together Laidlaw Group client’s Boston’s Best Cruises and The FA Project. Boston’s Best Cruises partnered with the FA Project this season by donating a portion of their Harbor Cruise and Sunset Cruise ticket sales to help families and individuals affected by Friedreich’s Ataxia. Laidlaw Group is pleased to see the wonderful, selfless result of this collaboration and looks forward to the debut of the full documentary “There Is No Limit” at the national symposium for FARA (Friedreich’s Ataxia Research Alliance) in Philadelphia in October.

If you are interested in learning more about The FA Project or donating to the organization, visit The FA Project website.

Ending an exciting year for Laidlaw Group, we welcome flagship client Water Transportation Alternatives! Water Transportation Alternatives provides charter services, ferry services, commuter boat services as well as leisure and site-seeing options from Boston and Ft. Lauderdale.

The first phase of rebranding will include advertising, PR, integrated Search Engine Optimization and Social Influence Marketing. Laidlaw will focus on the Ft. Lauderdale-based Water Taxi, a fun, exciting way to travel to reach the best Florida locations for shopping and entertainment. Laidlaw will re-define Water Taxi’s corporate persona with a combination of traditional advertising efforts and social media components, all backed by comprehensive SEO research to increase online company visibility and engage passengers and partners.