At Laidlaw Group, our combination of traditional branding, design and marketing expertise with a forward-thinking approach for our clients’ businesses has kept us competitive as the industry evolves. We know that without a great core idea, without a clear vision, no amount of technical skill can truly create success for our clients.

“There are fewer great idea people than there are great technologists.”

We couldn’t agree more with Deutsch’s Winston Binch, who explains in Digi Day, “I believe…that traditional agencies are the future of digital. Look at what Wieden and Goodby are doing. I believe there are fewer great idea people than there are great technologists.You can have a technology layer under that and ingrain it in a creative process. You’ll see a lot more agencies from the traditional side push the envelope of digital innovation.”

Photo Illustration by The New York Times

As a core service provided by Laidlaw Group, Search Engine Optimization (SEO) is approached with two key goals in mind – 1) raise our clients visibility in organic search, ultimately increasing their market share and 2) play by the rules.

It’s an exciting beginning of 2011 for Laidlaw Group as we welcome a trio of new clients: Unipower Corporation, In Classic Style and Warren A. Nichols!

As a leader in high-density, hot swap power solutions for telecoms, datacoms, network equipment, servers, data storage, industrial and medical systems, international company UNIPOWER Corporation will undergo a re-branding plan Laidlaw developed for its Technipower business unit. As part of the plan, Laidlaw will create a new capabilities brochure as well as re-design the Technipower website.

Yesterday, we were talking about mobile and its necessity as part of a successful integrated branding campaign. Today, the topic is SEO. We’ve pioneered a proprietary approach with Twitter, Facebook and the blogosphere, working together to heighten visibility for our clients.

With the ultimate goal of building a brand and gaining market share, Search Engine Optimization (SEO) has become paramount in the success of any business’s web presence. For Laidlaw Group, SEO is simply another key component of an already well-established suite of integrated marketing communications services. In 2010, Laidlaw Group has provided clients including The Debt Exchange, Boston Dental Health and Wellness and Precast Specialties Corp. with its proven SEO process designed to increase visibility and brand awareness for clients’ products and services.

Based on data-driven SEO results such as higher Search Engine Results Page (SERP) rankings and increased web traffic, Laidlaw Group is focused on increasing both client market share and prominence in the market.