In Classic Style, the luxury online magazine created by renowned restauranteur Carl Christian will soon be launching a web-based app for its members. The app is being designed and developed by Laidlaw Group. In Classic Style joins Boston’s Best Cruises and Water Taxi who are currently working with Laidlaw Group to reach their customers via mobile.

Laidlaw knows mobile is a must in today’s tech-savvy world. We offer three solutions to bring our clients directly to their customers’ fingertips. We can create a mobile app, a mobile website designed specifically for ease of use on mobile devices or we can rebuild websites not currently viewable on mobile devices or tablets. “With our suite of mobile services, we’re putting our clients’ brands directly into the hands of their clients and customers,” says Cindy Laidlaw, agency Principal. “The proprietary platform we’ve developed for apps is web-based, instantly updatable and can be customized to meet a range of client needs, from connecting customers to Google Maps for wayfinding, providing e-commerce purchasing capabilities, offering instant access to dinner reservations and launching promotions. Our clients have immediate access to their customers 24/7.”

In Classic Style will benefit from Laidlaw’s substantial experience integrating print, web, social and mobile platforms to define brand identity. “Today, information accessibility has to be immediate and available from multiple platforms,” says Cindy Laidlaw, agency Principal.

It’s a mobile revolution at Laidlaw Group. In today’s smartphone, iPad-crazed world (according to PCMag.com, over 4 million iPhone 4S devices were sold during the phone’s launch weekend), we at Laidlaw know that mobile platforms and apps are a must to take our clients to the next level of their marketing/communications programs. Consumers want what they want, when they want it, in the palm of their hand, at the touch of a button. In fact, research shows that today, more people are accessing information from handheld devices than from their desktops.

With Laidlaw Group’s first web-based mobile platform, we’re taking clients front and center to their target audiences. Our proprietary platform can be customized to meet a range of client needs, from connecting customers to Google Maps for directions, providing instant ticket purchasing capabilities, offering access to dinner reservations and instant couponing. Our clients have immediate access to their customers 24/7.

Laidlaw Group Principal Cindy Laidlaw says, “We’ve been working on this for over a year, and every minute we put into its development was worth it.”

Back in June, we ran a blog post discussing mobile web as the new frontier. At the time, we realized this new media was to become a revolutionary source for increasing brand awareness and brand strength and recognized the incredible opportunity to apply our capabilities in this growing medium to benefit our clients. Fast-forward to today, and we have five mobile websites under development. According to a recent article which appeared on Digital Pivot, our strategic direction, months ahead of the curve, was confirmed.

With mobile devices fast becoming a primary way to access the web, businesses now have a new way to reach their customers. Companies specializing in mobile website design and development create strategies and concepts specifically for the mobile web, while keeping the brand identity and messaging consistent with existing marketing communications materials.

Top 5 Benefits of the Mobile Web

If you have an existing website, you should also think about getting a mobile website, because they are another way that businesses can reach their customers. There are also 5 top benefits of the mobile web:

1.     24-7 Access: Your customers can access your brand anytime, anywhere. All they need is cell phone coverage. No need to wait for them to get to a computer.