At Laidlaw Group, our combination of traditional branding, design and marketing expertise with a forward-thinking approach for our clients’ businesses has kept us competitive as the industry evolves. We know that without a great core idea, without a clear vision, no amount of technical skill can truly create success for our clients.

“There are fewer great idea people than there are great technologists.”

We couldn’t agree more with Deutsch’s Winston Binch, who explains in Digi Day, “I believe…that traditional agencies are the future of digital. Look at what Wieden and Goodby are doing. I believe there are fewer great idea people than there are great technologists.You can have a technology layer under that and ingrain it in a creative process. You’ll see a lot more agencies from the traditional side push the envelope of digital innovation.”

It’s an exciting beginning of 2011 for Laidlaw Group as we welcome a trio of new clients: Unipower Corporation, In Classic Style and Warren A. Nichols!

As a leader in high-density, hot swap power solutions for telecoms, datacoms, network equipment, servers, data storage, industrial and medical systems, international company UNIPOWER Corporation will undergo a re-branding plan Laidlaw developed for its Technipower business unit. As part of the plan, Laidlaw will create a new capabilities brochure as well as re-design the Technipower website.

With a client roster that demonstrates the strength of finding integrated marketing communications partners attuned to the nuances of design sensibility, Laidlaw Group proves again and again to be a perfect fit for interior designers and architects. The websites featured below showcase Laidlaw Group’s ability to translate the sophistication and elegance of an interior designer/architecture firm’s brand into memorable marketing materials.

Gauthier-Stacy Incorporated is a full-service interior design firm offering high-end design and architectural services for residential and commercial projects. Partners Jim Gauthier and Susan Stacy founded the trend setting firm after establishing their reputations at some of Boston’s most noted firms, including Bierly-Drake, Celeste Cooper and CBT Architects.