From Press Release distributed by UNIPOWER LLC, November 2011
Editorial Contact: Joe Merino

Coral Springs, Florida – UNIPOWER LLC proudly unveils the new corporate website. The state-of-the-art site offers customers fast and easy access to the complete family of UNIPOWER products and technical data.

The website architecture allows for fast navigation by engineers looking for power solutions. A broad overview of products for industries and markets served and detailed specifications for any product selected are just a click or two away. Whether our customer is looking for an off-the-shelf power solution or a customized power solution, the revolutionary UNIPOWER website offers sorting by specifications to make the selection process efficient.

For the first time, the new UNIPOWER website also brings together the complete line of products from a number of companies under the UNIPOWER umbrella, including: Technipower, Deltron, Power Solutions and Universal Voltronics.

The site also includes access to contact information for UNIPOWER offices worldwide, sales personnel and a complete list of Representatives and Authorized Distributors of UNIPOWER power solutions. As in previous websites, the “Chat” feature is also incorporated and available to customers for instant response by factory personnel. Additional features, including “shopping cart” and “special areas” for customers, representatives and suppliers will be added in the near future.

The site was designed by Laidlaw Group, an award winning integrated marketing communications firm in Boston, Massachusetts.

Editor’s Note
UNIPOWER LLC designs, manufactures and markets switching power supplies, high-voltage power supplies, sine wave inverters, front ends, rectifiers, dc power systems and dc distribution products for telecoms, datacoms, network equipment, servers, data storage, industrial, military and medical systems. Headquartered in Coral Springs, Florida, with manufacturing and technical facilities in Connecticut, the U.K., and dedicated high-volume manufacturing plants in China and Taiwan.

For reader information contact Joe Merino, UNIPOWER LLC, 3900 Coral Ridge Drive, Coral Springs, Florida, 954-346-2442.

Website: www.unipowercorp.com

The summer has brought out the best in many of us this year. Laidlaw Group client Boston’s Best Cruises is a shining example. Boston’s Best Cruises agreed to donate a portion of their ticket sales for their Sunset and Harbor Cruises to The FA Project for the entire summer season. As their agency, we were lucky enough to be able to introduce Boston Best Cruises to this extraordinary organization whose brand Laidlaw Group is helping to build. For us as an agency, meeting Richie and Maria has been a gift and we are grateful for the opportunity to help them.

The FA Project, a 501(c)(3) Charitable Organization established in Massachusetts, is dedicated to creating awareness of Friedreich’s Ataxia (FA), a debilitating, degenerative neuromuscular disease. Co-founded by Winthrop, MA natives Maria and Richie Currier (who suffers from FA), the organization educates the public by increasing the visibility of related information and resources and creating a support system for those afflicted with FA. They also provide those living with FA with assistance and resources to help them live the best quality life possible.

Laidlaw Group is proud to launch the new corporate identity and website for Warren A. Nichols. Nichols designs outdoor rooms and private natural turf putting greens for discerning clients on Cape Cod.

Nichols turned to Laidlaw Group because of our extensive experience and in-depth knowledge of the luxury consumer market. Over the years, Laidlaw has worked on branding assignments and websites for top interior designers and architectural firms including Gauthier-Stacy, Kristin Paton Interiors and Meichi Peng Design Studio.

In addition to the design of private natural turf putting greens, Warren A. Nichols offers landscape design and custom stonework.

Laidlaw Group is launching the new brand, Object Lust, through Social Influence Marketing, a blog and new website. “I love the name and the concept,” says Cindy Laidlaw, Principal of Laidlaw Group, “It’s brilliant.”

Both are the idea of interior designer Susan Schaub. Through Object Lust, Susan is making it possible for consumers to purchase that special something they see in a home design magazine or at a design center. The best of the best home furnishings, accessories, antiques, art and furniture are just a click away.

“Object Lust is perfect for the customer who knows what they want, having seen it in a magazine or in a showroom, and they don’t want to hire a designer and sign a contract in order to get it,” says Susan. “Until now, the only way to purchase these items was through a designer – Object Lust is here to simplify the process.”

Laidlaw Group has substantial experience in the interior design space having launched the brands of many of the most highly respected firms in New England. We are currently designing the Object Lust website and building the components of their Social Influence Marketing program and blog.

It’s an exciting beginning of 2011 for Laidlaw Group as we welcome a trio of new clients: Unipower Corporation, In Classic Style and Warren A. Nichols!

As a leader in high-density, hot swap power solutions for telecoms, datacoms, network equipment, servers, data storage, industrial and medical systems, international company UNIPOWER Corporation will undergo a re-branding plan Laidlaw developed for its Technipower business unit. As part of the plan, Laidlaw will create a new capabilities brochure as well as re-design the Technipower website.

Laidlaw Group couldn’t agree more with personal branding expert and best-selling author Dan Schawbel. In his article “Build a Marketing Platform Like a Celebrity” Dan writes about how an online social brand is critical to supporting business or personal objectives.

Laidlaw Group guided Dave Wieneke through social media brand recognition with the design and development of a new Ezine to promote his personal brand. Laidlaw Group devised a social media strategy based on their extensive experience with high profile clients who want to reach out through this exciting new media channel. Ezines mimic the experience of reading an actual magazine with page-turn animation, compelling content and attention-grabbing graphics. You can see the Ezine Laidlaw Group created for Dave here: davewieneke.com.

With mobile devices fast becoming a primary way to access the web, businesses now have a new way to reach their customers. Companies specializing in mobile website design and development create strategies and concepts specifically for the mobile web, while keeping the brand identity and messaging consistent with existing marketing communications materials.

Top 5 Benefits of the Mobile Web

If you have an existing website, you should also think about getting a mobile website, because they are another way that businesses can reach their customers. There are also 5 top benefits of the mobile web:

1.     24-7 Access: Your customers can access your brand anytime, anywhere. All they need is cell phone coverage. No need to wait for them to get to a computer.