With the ultimate goal of building a brand and gaining market share, Search Engine Optimization (SEO) has become paramount in the success of any business’s web presence. For Laidlaw Group, SEO is simply another key component of an already well-established suite of integrated marketing communications services. In 2010, Laidlaw Group has provided clients including The Debt Exchange, Boston Dental Health and Wellness and Precast Specialties Corp. with its proven SEO process designed to increase visibility and brand awareness for clients’ products and services.

Based on data-driven SEO results such as higher Search Engine Results Page (SERP) rankings and increased web traffic, Laidlaw Group is focused on increasing both client market share and prominence in the market.

If a company isn’t using SEO as part of its marketing strategy, they are missing an enormous opportunity for growth.

The integration of traditional outreach and Social Influence Marketing (SIM) including blogs and social networking platforms only strengthens the SEO process and enhances brand associations and overall client visibility. Laidlaw Group Principal Cindy Laidlaw says, “If a company isn’t using SEO as part of its marketing strategy, they are missing an enormous opportunity for growth.”

Laidlaw Group’s proprietary SEO process includes a comprehensive website review and competitive analysis, keyword research, on-site recommendations and implementation, content creation and ongoing monitoring and reporting. By incorporating a well-defined marketing communications platform along with the emerging Search Engine Optimization component, Laidlaw Group delivers a complete solution able to make your business truly competitive from all angles.