rethink:precast, a blog launched by Precast Specialties Corp. is a prime example of how a B2B company combined the worlds of traditional and Social Influence Marketing (SIM) to get results. Precast Specialties Corp. is a precast concrete manufacturer in Abington, MA.

The blog is an extension of the innovative thinking that helped the company gain market share with traditional marketing outreach including a corporate website, print advertising campaigns and corporate literature. rethink:precast targets architects, contractors, suppliers and developers who are key to the growth of Precast’s business. Content of the blog includes information about the economic state of the industry, new and innovative products, sustainability, and the company’s projects, people and partnerships.

Precast Specialties Corp. manufactures precast concrete products in three categories: architectural precast concrete, roadway precast concrete, and custom precast concrete. The blog launch has helped to increase the SERP (Search Engine Results Page) rankings for targeted search terms in every category. High rankings in Google and other key search engines are essential for a company that wants to increase their customer base and their bottom line. When strategically designed and written, B2B company blogs like rethink:precast can be a huge contributing factor to achieving high search engine rankings.

Traffic to the company website nearly doubled from blog referrals in only 30 days.

The blog launch was covered by numerous online industry media resources. Traffic to the company website nearly doubled from blog referrals in only 30 days. There have been almost 400 visitors to the blog, who spend an average of 5 minutes and 38 seconds on the site. Each visit provides another opportunity for Precast Specialties Corp. to grow their brand, increase their industry influence and gain market share.

The creation of rethink:precast by Laidlaw Group, a Boston-based integrated marketing communications agency, involved many of the elements B2B business owners should consider when they begin thinking about using the world of Social Influence Marketing (SIM) to their advantage.