laidlawgroup.com | contact    Sunday April 30, 2017
The Laidlaw Group

Happy New Year from Laidlaw!

As 2011 draws to an end, Laidlaw Group takes time to reflect on the milestones of the past year and is poised to move onward into 2012. The year was filled with growth for Laidlaw. Our concentration on branding integration has allowed us to rise to the next level of integrated communications in social and mobile.

Our ability to create great work goes hand in hand with the company we keep. The Laidlaw team thrives on the ability to work together toward a common vision and we understand that teamwork directs individual accomplishments toward organizational objectives. It fuels ordinary people to attain extraordinary results and sits at the core of Laidlaw’s work ethic.

The story reads the same for our clients who surround us. The freedom our clients give us allows the creation of exceptional work and results in the reward of mutual respect and trust. We are lucky to have clients that are as passionate about what they do as we are about what we do. We would like to thank all of our clients for their continued respect and teamwork!

With 2012 in our sights we are eager to move forward and flourish as a fully integrated marketing communications company. With the latest introduction of our web based mobile app we have expanded the scope of our business and now offer our clients the ability to provide access to their customers 24/7. Full integration of our client’s brand and vision, across all platforms and media, has been the drive at Laidlaw Group from the very beginning. It is the fuel that heats up the excitement of achievement and 2012 looks like a hot one.

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Laidlaw Building Web-Based Mobile App for In Classic Style

Laidlaw Create Mobile Platforms
In Classic Style, the luxury online magazine created by renowned restauranteur Carl Christian will soon be launching a web-based app for its members. The app is being designed and developed by Laidlaw Group. In Classic Style joins Boston’s Best Cruises and Water Taxi who are currently working with Laidlaw Group to reach their customers via mobile.

Laidlaw knows mobile is a must in today’s tech-savvy world. We offer three solutions to bring our clients directly to their customers’ fingertips. We can create a mobile app, a mobile website designed specifically for ease of use on mobile devices or we can rebuild websites not currently viewable on mobile devices or tablets. “With our suite of mobile services, we’re putting our clients’ brands directly into the hands of their clients and customers,” says Cindy Laidlaw, agency Principal. “The proprietary platform we’ve developed for apps is web-based, instantly updatable and can be customized to meet a range of client needs, from connecting customers to Google Maps for wayfinding, providing e-commerce purchasing capabilities, offering instant access to dinner reservations and launching promotions. Our clients have immediate access to their customers 24/7.”

In Classic Style will benefit from Laidlaw’s substantial experience integrating print, web, social and mobile platforms to define brand identity. “Today, information accessibility has to be immediate and available from multiple platforms,” says Cindy Laidlaw, agency Principal.

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Laidlaw Creates Online Destination Object Lust for Design Savvy Consumers

Object Lust
For the founders of Object Lust, it was destiny that brought them together. As interior designers, Susan Schaub and Scott Bell share a passion for design, art and classical architecture. They both love antiquing for hours, traveling and shopping at the Paris flea markets and restoring and renovating period homes. They have a harmonious business style with impeccable attention to detail and quite simply, they compliment each other.

Now, 13 years later, their stars have aligned once again when they chose Laidlaw Group to launch their newest venture Object Lust. Laidlaw created the Object Lust website as a destination for design savvy consumers to search “to the trade” items by category and browse designer furniture brands, unique fabrics and decorative objects from leading manufacturers. Once the customer finds what they’re looking for, they call or email Object Lust and request product & pricing information.

In addition to designing the website, Laidlaw Group has created social destinations where consumers can interact with the company on Twitter and Facebook and visit the Object Lust Blog to learn about the latest trends in color, design, architecture and interior design. It’s nothing but spectacular for the consumer who wants to immerse themselves in the world of interior design.

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Laidlaw Unveils New Website for UNIPOWER LLC

Unipower LLC Website by Laidlaw Group

From Press Release distributed by UNIPOWER LLC, November 2011
Editorial Contact: Joe Merino

Coral Springs, Florida – UNIPOWER LLC proudly unveils the new corporate website. The state-of-the-art site offers customers fast and easy access to the complete family of UNIPOWER products and technical data.

The website architecture allows for fast navigation by engineers looking for power solutions. A broad overview of products for industries and markets served and detailed specifications for any product selected are just a click or two away. Whether our customer is looking for an off-the-shelf power solution or a customized power solution, the revolutionary UNIPOWER website offers sorting by specifications to make the selection process efficient.

For the first time, the new UNIPOWER website also brings together the complete line of products from a number of companies under the UNIPOWER umbrella, including: Technipower, Deltron, Power Solutions and Universal Voltronics.

The site also includes access to contact information for UNIPOWER offices worldwide, sales personnel and a complete list of Representatives and Authorized Distributors of UNIPOWER power solutions. As in previous websites, the “Chat” feature is also incorporated and available to customers for instant response by factory personnel. Additional features, including “shopping cart” and “special areas” for customers, representatives and suppliers will be added in the near future.

The site was designed by Laidlaw Group, an award winning integrated marketing communications firm in Boston, Massachusetts.

Editor’s Note
UNIPOWER LLC designs, manufactures and markets switching power supplies, high-voltage power supplies, sine wave inverters, front ends, rectifiers, dc power systems and dc distribution products for telecoms, datacoms, network equipment, servers, data storage, industrial, military and medical systems. Headquartered in Coral Springs, Florida, with manufacturing and technical facilities in Connecticut, the U.K., and dedicated high-volume manufacturing plants in China and Taiwan.

For reader information contact Joe Merino, UNIPOWER LLC, 3900 Coral Ridge Drive, Coral Springs, Florida, 954-346-2442.

Website: www.unipowercorp.com

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