laidlawgroup.com | contact    Wednesday June 28, 2017
The Laidlaw Group

Social Media in the Classroom

Social Media in the Classroom
For all of our clients, social media plays a critical role in establishing and strengthening brand identity as well as offering an invaluable connection to potential customers, partners and the world at large. Combined with our advertising, marketing, graphic design, web development, public relations and Search Engine Optimization (SEO) experience, Laidlaw Group understands the ever-increasing value of a comprehensive Social Influence Marketing (SIM) program, integrating Facebook, Twitter, blogs and more to benefit our clients and differentiate them in the marketplace.

In a recent article on ScienceBlogs, John Dupuis, head of the Steacie Science and Engineering Library at York University in Ontario, discusses his similar views on the impressive influence of social media and how colleges and universities have begun adding these components in the classroom environment.

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Newest Laidlaw Client is Designer Brand Object Lust

Fulfulling Style Cravings with New Laidlaw Group Client Object Lust
Laidlaw Group is launching the new brand, Object Lust, through Social Influence Marketing, a blog and new website. “I love the name and the concept,” says Cindy Laidlaw, Principal of Laidlaw Group, “It’s brilliant.”

Both are the idea of interior designer Susan Schaub. Through Object Lust, Susan is making it possible for consumers to purchase that special something they see in a home design magazine or at a design center. The best of the best home furnishings, accessories, antiques, art and furniture are just a click away.

“Object Lust is perfect for the customer who knows what they want, having seen it in a magazine or in a showroom, and they don’t want to hire a designer and sign a contract in order to get it,” says Susan. “Until now, the only way to purchase these items was through a designer – Object Lust is here to simplify the process.”

Laidlaw Group has substantial experience in the interior design space having launched the brands of many of the most highly respected firms in New England. We are currently designing the Object Lust website and building the components of their Social Influence Marketing program and blog.

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