| contact    Wednesday June 28, 2017
The Laidlaw Group

Social Media Spending on the Rise

Social Media Marketing at Laidlaw GroupAccording to a poll from Effie Worldwide and Mashable, companies including top firms like Bank of America, Colgate-Palmolive and Mini USA view social media as an essential and ever-growing facet of their marketing plans. In fact, over 70% of businesses polled stated they plan to increase their social media budget by at least 10% for the upcoming year.

At Laidlaw Group, we are experts at combining traditional marketing channels with evolving social media platforms including Facebook and Twitter, maximizing customer engagement and audience reach to strengthen our clients’ brands. Visit our website, become a Facebook fan and follow us on Twitter to learn more about our innovative work.

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Traditonal Agencies are the Future of Digital

Digi Day
At Laidlaw Group, our combination of traditional branding, design and marketing expertise with a forward-thinking approach for our clients’ businesses has kept us competitive as the industry evolves. We know that without a great core idea, without a clear vision, no amount of technical skill can truly create success for our clients.

“There are fewer great idea people than there are great technologists.”

We couldn’t agree more with Deutsch’s Winston Binch, who explains in Digi Day, “I believe…that traditional agencies are the future of digital. Look at what Wieden and Goodby are doing. I believe there are fewer great idea people than there are great technologists.You can have a technology layer under that and ingrain it in a creative process. You’ll see a lot more agencies from the traditional side push the envelope of digital innovation.”

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Hollywood Celebrities Visit Laidlaw Client 28 Degrees

Salma Hayak on the set of Here Comes the BoomSpring temperatures and Hollywood celebrities breezed into 28 Degrees last Friday night. Salma Hayek, Kevin James and Henry Winkler attended the cast party for their new movie Here Comes the Boom at the chic South End restaurant. Known for its LA-like lounge atmosphere, 28 Degree s is frequented by celebrities looking for a private escape, delectable delights and one-of-a-kind cocktails.

Photo Courtesy of Caught on Set

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Laidlaw Client Dental Health and Wellness Boston Introduces Wedding Ready Smile

Wedding Ready Smile from Boston Dentist Dental Health and Wellness Boston

Laidlaw Group is happy to unveil the latest service from our client Dental Health and Wellness Boston, Wedding Ready Smile!

As an integrated dental practice located in the Financial District of Boston, Dental Health and Wellness Boston offers a unique, whole-body approach to dentistry to not only provide knowledgeable dental care but also to restore smiles through cosmetic dentistry and help patients achieve overall wellness. To the already wide array of service available, founder Dr. Jill Smith has developed the perfect solution to create camera-ready smiles for the entire bridal party. Wedding Ready Smile can brighten, whiten and straighten teeth through Britesmile tooth whitening, veneers, Invisalign and more.

Teeth naturally become discolored over time with drinks like coffee contributing to staining. In just one short visit to Dr. Smith, a glowing smile can be yours with tooth whitening. For more serious problems included crooked or chipped teeth, veneers can be applied just two months before the big day to fix issues. You can also receive Invisalign clear braces at this Boston dentist office. This revolutionary tooth straightening method is non-invasive and the removable aligners make regular dental care easy. Cosmetic dentistry from Dr. Smith can even make you look years younger. Perfect for mothers of the bride and groom, the Age Defying Dentalift diminishes the appearance of wrinkles, plumps your lips and perfects your smile, all without invasive surgery!

You can read more about Dr. Jill Smith’s unique dental services such as the Age Defying Dentalift and Wedding Ready Smile on the Dr. Jill Smith Beauty Blog and the Dr. Jill Smith Wellness Blog, created by Laidlaw Group.

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