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The Laidlaw Group

Ecommerce with a Designer’s Touch

Ecommerce with a Designers Touch

Laidlaw Group draws on our expertise in ecommerce and retail with one of our new clients, Market 27. Offering an eclectic mix of one-of-a-kind home furnishings including lighting, décor, furniture, rugs, etc. all hand-selected by some of Boston’s top interior designers, Market 27 is a dream come true for anyone looking to add interest and style to their home.

At Laidlaw Group, we have become well-versed in the creation of stylish shopping experiences, the latest being Peng Furnishings. With a new ecommerce website for Market 27, we will create a unique marketplace that perfectly mirrors the persona of the Market 27 brand.

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Posted by The Laidlaw Group   |   December 22nd, 2010

in Ecommerce  |  Tags: ,


Cruising Along with Water Transportation Alternatives


Ending an exciting year for Laidlaw Group, we welcome flagship client Water Transportation Alternatives! Water Transportation Alternatives provides charter services, ferry services, commuter boat services as well as leisure and site-seeing options from Boston and Ft. Lauderdale.

The first phase of rebranding will include advertising, PR, integrated Search Engine Optimization and Social Influence Marketing. Laidlaw will focus on the Ft. Lauderdale-based Water Taxi, a fun, exciting way to travel to reach the best Florida locations for shopping and entertainment. Laidlaw will re-define Water Taxi’s corporate persona with a combination of traditional advertising efforts and social media components, all backed by comprehensive SEO research to increase online company visibility and engage passengers and partners.

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We Can See the Future: Part 2


Yesterday, we were talking about mobile and its necessity as part of a successful integrated branding campaign. Today, the topic is SEO. We’ve pioneered a proprietary approach with Twitter, Facebook and the blogosphere, working together to heighten visibility for our clients.

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Posted by The Laidlaw Group   |   December 8th, 2010

in Search Engine Optimization, SEO  |  Tags: ,


We Can See the Future

Back in June, we ran a blog post discussing mobile web as the new frontier. At the time, we realized this new media was to become a revolutionary source for increasing brand awareness and brand strength and recognized the incredible opportunity to apply our capabilities in this growing medium to benefit our clients. Fast-forward to today, and we have five mobile websites under development. According to a recent article which appeared on Digital Pivot, our strategic direction, months ahead of the curve, was confirmed.

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Posted by The Laidlaw Group   |   December 7th, 2010

in Mobile Web  |  Tags: ,