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The Laidlaw Group

There’s No Business Like Show Business for Laidlaw Group

Now making its move into the entertainment industry, Laidlaw Group is working alongside top music names to launch a cutting edge plan for the Over My Shoulder Project. Inspired by the unique relationship between Grammy Award winning singer Patti Austin and songwriter/designer Dawn Carroll, the Over My Shoulder Project is a national initiative that uses music to raise awareness about the power of mentoring.

Over My Shoulder Foundation Logo by The Laidlaw Group

These two influential music personalities are joining forces with Laidlaw Group to promote the project based on an extensive branding and Social Influence Marketing (SIM) campaign with the help of huge names from all facets of the entertainment industry including producer Norman Lear.

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Personal Brand Building with Ezines

Laidlaw Group couldn’t agree more with personal branding expert and best-selling author Dan Schawbel. In his article “Build a Marketing Platform Like a Celebrity” Dan writes about how an online social brand is critical to supporting business or personal objectives.

Laidlaw Group guided Dave Wieneke through social media brand recognition with the design and development of a new Ezine to promote his personal brand. Laidlaw Group devised a social media strategy based on their extensive experience with high profile clients who want to reach out through this exciting new media channel. Ezines mimic the experience of reading an actual magazine with page-turn animation, compelling content and attention-grabbing graphics. You can see the Ezine Laidlaw Group created for Dave here:

Dave Wieneke Ezine

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Posted by The Laidlaw Group   |   August 5th, 2010

in Corporate Identity, Web Design/Development  |  Tags: ,