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The Laidlaw Group

Focus on Interior Designers
and Architects: Websites by Laidlaw Group

With a client roster that demonstrates the strength of finding integrated marketing communications partners attuned to the nuances of design sensibility, Laidlaw Group proves again and again to be a perfect fit for interior designers and architects. The websites featured below showcase Laidlaw Group’s ability to translate the sophistication and elegance of an interior designer/architecture firm’s brand into memorable marketing materials.

Gauthier-Stacy Incorporated is a full-service interior design firm offering high-end design and architectural services for residential and commercial projects. Partners Jim Gauthier and Susan Stacy founded the trend setting firm after establishing their reputations at some of Boston’s most noted firms, including Bierly-Drake, Celeste Cooper and CBT Architects.

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Posted by The Laidlaw Group   |   June 30th, 2010

in Architecture, Interactive, Interior Design  |  Tags: ,

Mobile Websites 101

With mobile devices fast becoming a primary way to access the web, businesses now have a new way to reach their customers. Companies specializing in mobile website design and development create strategies and concepts specifically for the mobile web, while keeping the brand identity and messaging consistent with existing marketing communications materials.

Mobile Websites 101

Top 5 Benefits of the Mobile Web

If you have an existing website, you should also think about getting a mobile website, because they are another way that businesses can reach their customers. There are also 5 top benefits of the mobile web:

1.     24-7 Access: Your customers can access your brand anytime, anywhere. All they need is cell phone coverage. No need to wait for them to get to a computer.

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Posted by The Laidlaw Group   |   June 21st, 2010

in Mobile Web, Web Design/Development  |  Tags: ,

Search Engine Optimization: Increasing Your Visibility
on the Web

With the ultimate goal of building a brand and gaining market share, Search Engine Optimization (SEO) has become paramount in the success of any business’s web presence. For Laidlaw Group, SEO is simply another key component of an already well-established suite of integrated marketing communications services. In 2010, Laidlaw Group has provided clients including The Debt Exchange, Boston Dental Health and Wellness and Precast Specialties Corp. with its proven SEO process designed to increase visibility and brand awareness for clients’ products and services.

Search Engine Optimization

Based on data-driven SEO results such as higher Search Engine Results Page (SERP) rankings and increased web traffic, Laidlaw Group is focused on increasing both client market share and prominence in the market.

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