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The Laidlaw Group

B2B: Combining Traditional and Social Influence Marketing

rethink:precast, a blog launched by Precast Specialties Corp. is a prime example of how a B2B company combined the worlds of traditional and Social Influence Marketing (SIM) to get results. Precast Specialties Corp. is a precast concrete manufacturer in Abington, MA.

The blog is an extension of the innovative thinking that helped the company gain market share with traditional marketing outreach including a corporate website, print advertising campaigns and corporate literature. rethink:precast targets architects, contractors, suppliers and developers who are key to the growth of Precast’s business. Content of the blog includes information about the economic state of the industry, new and innovative products, sustainability, and the company’s projects, people and partnerships.

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Posted by The Laidlaw Group   |   April 23rd, 2010

in B2B  |  Tags: , ,