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The Laidlaw Group

Why is Social Media a Hot Topic in the Medical Field?

From large urban research hospitals to small private practices‚ medical professionals from all sectors are recognizing the power of social media to assist them in the brand building that results in successful acquisition of new patients, practice growth and patient communication.

From the live Twitter coverage of a father-son kidney transplant to get more organ donors according to Betsy MacKay, vice president of public affairs for Children Medical Center in Dallas as reported by The Dallas Business Journal to the success of Mayo Clinic experts podcasting about health issues and gaining approximately 76,000 subscribers in one month according to the Jacksonville Business Journal ‚ there is no doubt that social media is becoming more and more important to success in the medical field.

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Posted by The Laidlaw Group   |   January 26th, 2010

in Healthcare, Social Influence Marketing, Social Media  |  Tags: ,