As 2011 draws to an end, Laidlaw Group takes time to reflect on the milestones of the past year and is poised to move onward into 2012. The year was filled with growth for Laidlaw. Our concentration on branding integration has allowed us to rise to the next level of integrated communications in social and mobile.

Our ability to create great work goes hand in hand with the company we keep. The Laidlaw team thrives on the ability to work together toward a common vision and we understand that teamwork directs individual accomplishments toward organizational objectives. It fuels ordinary people to attain extraordinary results and sits at the core of Laidlaw’s work ethic.

The story reads the same for our clients who surround us. The freedom our clients give us allows the creation of exceptional work and results in the reward of mutual respect and trust. We are lucky to have clients that are as passionate about what they do as we are about what we do. We would like to thank all of our clients for their continued respect and teamwork!

With 2012 in our sights we are eager to move forward and flourish as a fully integrated marketing communications company. With the latest introduction of our web based mobile app we have expanded the scope of our business and now offer our clients the ability to provide access to their customers 24/7. Full integration of our client’s brand and vision, across all platforms and media, has been the drive at Laidlaw Group from the very beginning. It is the fuel that heats up the excitement of achievement and 2012 looks like a hot one.

In Classic Style, the luxury online magazine created by renowned restauranteur Carl Christian will soon be launching a web-based app for its members. The app is being designed and developed by Laidlaw Group. In Classic Style joins Boston’s Best Cruises and Water Taxi who are currently working with Laidlaw Group to reach their customers via mobile.

Laidlaw knows mobile is a must in today’s tech-savvy world. We offer three solutions to bring our clients directly to their customers’ fingertips. We can create a mobile app, a mobile website designed specifically for ease of use on mobile devices or we can rebuild websites not currently viewable on mobile devices or tablets. “With our suite of mobile services, we’re putting our clients’ brands directly into the hands of their clients and customers,” says Cindy Laidlaw, agency Principal. “The proprietary platform we’ve developed for apps is web-based, instantly updatable and can be customized to meet a range of client needs, from connecting customers to Google Maps for wayfinding, providing e-commerce purchasing capabilities, offering instant access to dinner reservations and launching promotions. Our clients have immediate access to their customers 24/7.”

In Classic Style will benefit from Laidlaw’s substantial experience integrating print, web, social and mobile platforms to define brand identity. “Today, information accessibility has to be immediate and available from multiple platforms,” says Cindy Laidlaw, agency Principal.

For the founders of Object Lust, it was destiny that brought them together. As interior designers, Susan Schaub and Scott Bell share a passion for design, art and classical architecture. They both love antiquing for hours, traveling and shopping at the Paris flea markets and restoring and renovating period homes. They have a harmonious business style with impeccable attention to detail and quite simply, they compliment each other.

Now, 13 years later, their stars have aligned once again when they chose Laidlaw Group to launch their newest venture Object Lust. Laidlaw created the Object Lust website as a destination for design savvy consumers to search “to the trade” items by category and browse designer furniture brands, unique fabrics and decorative objects from leading manufacturers. Once the customer finds what they’re looking for, they call or email Object Lust and request product & pricing information.

In addition to designing the website, Laidlaw Group has created social destinations where consumers can interact with the company on Twitter and Facebook and visit the Object Lust Blog to learn about the latest trends in color, design, architecture and interior design. It’s nothing but spectacular for the consumer who wants to immerse themselves in the world of interior design.

From Press Release distributed by UNIPOWER LLC, November 2011
Editorial Contact: Joe Merino

Coral Springs, Florida – UNIPOWER LLC proudly unveils the new corporate website. The state-of-the-art site offers customers fast and easy access to the complete family of UNIPOWER products and technical data.

The website architecture allows for fast navigation by engineers looking for power solutions. A broad overview of products for industries and markets served and detailed specifications for any product selected are just a click or two away. Whether our customer is looking for an off-the-shelf power solution or a customized power solution, the revolutionary UNIPOWER website offers sorting by specifications to make the selection process efficient.

For the first time, the new UNIPOWER website also brings together the complete line of products from a number of companies under the UNIPOWER umbrella, including: Technipower, Deltron, Power Solutions and Universal Voltronics.

The site also includes access to contact information for UNIPOWER offices worldwide, sales personnel and a complete list of Representatives and Authorized Distributors of UNIPOWER power solutions. As in previous websites, the “Chat” feature is also incorporated and available to customers for instant response by factory personnel. Additional features, including “shopping cart” and “special areas” for customers, representatives and suppliers will be added in the near future.

The site was designed by Laidlaw Group, an award winning integrated marketing communications firm in Boston, Massachusetts.

Editor’s Note
UNIPOWER LLC designs, manufactures and markets switching power supplies, high-voltage power supplies, sine wave inverters, front ends, rectifiers, dc power systems and dc distribution products for telecoms, datacoms, network equipment, servers, data storage, industrial, military and medical systems. Headquartered in Coral Springs, Florida, with manufacturing and technical facilities in Connecticut, the U.K., and dedicated high-volume manufacturing plants in China and Taiwan.

For reader information contact Joe Merino, UNIPOWER LLC, 3900 Coral Ridge Drive, Coral Springs, Florida, 954-346-2442.

Website: www.unipowercorp.com

Thursday, November 17th is sure to be a star-studded night when over 350 guests will attend Design New England’s 5th Anniversary Party during the exclusive Gala Preview of the Boston International Fine Art Show at the Cyclorama in Boston’s South End. In addition to celebrating a half-decade of bringing the best in interior design, architecture and landscape design to readers, Design New England will present the first annual Mentors In Design Awards, honoring individuals in the design industry who selflessly mentor young designers. Laidlaw Group is the official Social Media Agency for event!

The Mentors In Design Awards from Design New England were inspired by the Over My Shoulder Foundation, a nationally recognized advocate for the power of mentoring. Choosing from a wide field of nominees, the distinguished panel of judges included: Nancy E. Hackett, IIDA, IDEC, NCIDQ Associate Professor & Co-Director Interior Design Program, New England School of Art and Design, Suffolk University; David Shapiro, CEO + President of Mass Mentoring Partnership and Peter Wheeler, President, Sara Campbell LTD. Sponsors for the event are: the Fifteenth Annual Boston International Fine Art Show, Eco Structures, Inc. and Cumar Marble and Granite. A special treat for this event will be the presentation of the stone award designed by Cumar’s president Ivo Cubi, stone designer Dawn Carroll and the entire Cumar team.

You could say there’s a spirit of generosity around the Laidlaw Group. This past summer, Laidlaw Group was able to bring together local charity The FA Project with Boston’s Best Cruises. In a wonderful gesture of giving, Boston’s Best Cruises committed a portion of all their Harbor and Sunset Cruise ticket sales to the Winthorp-based charity that works to provide financial support to individuals suffering from debilitating neuromuscular disease Friedreich’s Ataxia.

Now, we want to share another incredible story of selfless giving from yet another client. Founder of Corporate Accents Unlimited and eco-friendly promotional products website Green Promotional Items, Gerri Weiner, was able to save the life of a boy she had never even met half a world away in 2005.

It’s a mobile revolution at Laidlaw Group. In today’s smartphone, iPad-crazed world (according to PCMag.com, over 4 million iPhone 4S devices were sold during the phone’s launch weekend), we at Laidlaw know that mobile platforms and apps are a must to take our clients to the next level of their marketing/communications programs. Consumers want what they want, when they want it, in the palm of their hand, at the touch of a button. In fact, research shows that today, more people are accessing information from handheld devices than from their desktops.

With Laidlaw Group’s first web-based mobile platform, we’re taking clients front and center to their target audiences. Our proprietary platform can be customized to meet a range of client needs, from connecting customers to Google Maps for directions, providing instant ticket purchasing capabilities, offering access to dinner reservations and instant couponing. Our clients have immediate access to their customers 24/7.

Laidlaw Group Principal Cindy Laidlaw says, “We’ve been working on this for over a year, and every minute we put into its development was worth it.”

Richie Currier, Co-Founder of The FA Project and Friedreich’s Ataxia Sufferer

There wasn’t a dry eye in the house as Laidlaw Group unveiled the movie trailer “There is No Limit” during The FA Project’s Fundraising Cruise aboard Boston’s Best Cruises’ Voyager III Saturday night.

“There Is No Limit” was shot, edited and directed by Laidlaw Group. It chronicles Richie Currier’s daily life and the incredible feats he has been able to accomplish while suffering from Friedreich’s Ataxia. Despite his own personal struggle with FA, he co-founded The FA Project with his wife Maria. “There Is No Limit” was shot on location in Boston and on Deer Island in Winthrop, Massachusetts. The trailer focuses on the positive aspects of Richie’s life with his wife Maria, his children, his entire family and the wonderful support from his co-workers at the State of Massachusetts including his friend and adviser, Brian Hickey. Richie speaks about the goals of The FA Project and its mission to provide financial support to others who suffer from the disease.

The project brought together Laidlaw Group client’s Boston’s Best Cruises and The FA Project. Boston’s Best Cruises partnered with the FA Project this season by donating a portion of their Harbor Cruise and Sunset Cruise ticket sales to help families and individuals affected by Friedreich’s Ataxia. Laidlaw Group is pleased to see the wonderful, selfless result of this collaboration and looks forward to the debut of the full documentary “There Is No Limit” at the national symposium for FARA (Friedreich’s Ataxia Research Alliance) in Philadelphia in October.

If you are interested in learning more about The FA Project or donating to the organization, visit The FA Project website.

The summer has brought out the best in many of us this year. Laidlaw Group client Boston’s Best Cruises is a shining example. Boston’s Best Cruises agreed to donate a portion of their ticket sales for their Sunset and Harbor Cruises to The FA Project for the entire summer season. As their agency, we were lucky enough to be able to introduce Boston Best Cruises to this extraordinary organization whose brand Laidlaw Group is helping to build. For us as an agency, meeting Richie and Maria has been a gift and we are grateful for the opportunity to help them.

The FA Project, a 501(c)(3) Charitable Organization established in Massachusetts, is dedicated to creating awareness of Friedreich’s Ataxia (FA), a debilitating, degenerative neuromuscular disease. Co-founded by Winthrop, MA natives Maria and Richie Currier (who suffers from FA), the organization educates the public by increasing the visibility of related information and resources and creating a support system for those afflicted with FA. They also provide those living with FA with assistance and resources to help them live the best quality life possible.

Laidlaw Group is proud to launch the new corporate identity and website for Warren A. Nichols. Nichols designs outdoor rooms and private natural turf putting greens for discerning clients on Cape Cod.

Nichols turned to Laidlaw Group because of our extensive experience and in-depth knowledge of the luxury consumer market. Over the years, Laidlaw has worked on branding assignments and websites for top interior designers and architectural firms including Gauthier-Stacy, Kristin Paton Interiors and Meichi Peng Design Studio.

In addition to the design of private natural turf putting greens, Warren A. Nichols offers landscape design and custom stonework.